Up to 16 new GLP-1 drugs could launch by 2029, capturing nearly a third of a $200B market by 2031, dominated by Novo Nordisk and Eli Lilly. Competitors like Roche, Amgen, Pfizer, AstraZeneca, Boehringer, Viking Therapeutics, and Structure Therapeutics may launch rival weight-loss drugs within 3-4 years. Novo Nordisk and Lilly are expected to retain 68% of weight-loss sales, but the market may see price declines of 10%-15% by 2027 due to competition.