San Francisco Department of Public Health

SFDPH launches 'Living Proof' campaign featuring residents sharing their recovery stories, emphasizing treatment accessibility and effectiveness. The campaign coincides with a nighttime on-demand medication treatment program for fentanyl addiction, aiming to reduce overdose deaths. SFDPH continues to expand treatment options and remove barriers, with a 20% decrease in overdose deaths this year. The campaign utilizes various media to reach high-risk neighborhoods, supported by partnerships with Lyft and community organizations.