Despite no cure for the common cold, the US Cold & Cough Remedies market is projected to generate $11.19 billion in 2024. The FDA proposed removing phenylephrine, a common but ineffective OTC cold medicine ingredient, after a 17-year petition. Medical experts advise against using phenylephrine alone and recommend nasal saline, honey for cough, and hydration for cold relief. Prevention, including handwashing and avoiding face touching, is emphasized as the best strategy against colds.