Cost and Quality in Consumer Sunscreen Preferences
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 487
- 试验地点
- 1
- 主要终点
- Frequency of sunscreen preference differences between ideal and willingness to pay
研究概览
简要总结
This study seeks to determine what price consumers are willing to pay for a sunscreen product containing their ideal combination of attributes or qualities. This study will assess consumer preferences for various sunscreen qualities, as well as the relative contribution of each preference to the consumer's monetary valuation of a complete sunscreen product. The hypothesis is that respondents' willingness to pay for each sunscreen attribute will vary by demographic characteristics, especially self-identified race and socioeconomic class
研究设计
- 研究类型
- Observational
- 观察模型
- Other
- 时间视角
- Prospective
入排标准
- 年龄范围
- 18 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Subjects age 18 years old or older.
- •Subjects who are capable of completing an online, English survey.
排除标准
- •Subjects less than 18 years old
- •Subjects who have previously completed the study.
- •Subjects who are not able to complete an online, English survey.
结局指标
主要结局
Frequency of sunscreen preference differences between ideal and willingness to pay
时间窗: 1 year
The frequency at which research participants indicate ideal sunscreen preferences versus willingness to pay for such preferences will be assessed in the questionnaire. The unit of measure will be a numerical value, number of participants.
次要结局
未报告次要终点
研究者
Roopal Kundu
Principal Investigator
Northwestern University