Testing Different Anti-smoking Messages Among Chinese Young Adult Smokers and Nonsmokers
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 1,541
- 试验地点
- 4
- 主要终点
- Intention to use tobacco
研究概览
简要总结
Young adults are particularly vulnerable to psychological distress during the transition from adolescence to adulthood, making them more susceptible to developing persistent substance use. The tobacco industry capitalizes on this vulnerability by using marketing tactics to promote tobacco initiation and facilitate the progression from experimental tobacco use to long-term use. In China, where the average age of starting daily smoking is 21.1 years old, the number of current young adult smokers exceeds 29 million. It is crucial to develop effective communication messages to counter the tobacco industry's marketing strategies and protect the health of young adults in China. This project aims to test the effects of different anti-smoking message themes among Chinese young adults. In this online randomized clinical trial, participants will be randomly assigned to one of five antismoking message conditions. The investigators will compare the effects of these themes with each other and with the control condition.
详细描述
In this study, the investigators will examine the effectiveness of different anti-smoking themes in reducing intention to smoke among Chines young adults. The study will recruit 1500 adults aged 18-25 years old, including 750 current smokers and 750 non-smokers, evenly split between male and female.
The study will be conducted through a self-administered, web-assisted online survey software. Participants will be asked to consent to participate in this study via a consent form presented at the beginning of the survey. Consented participants will be randomized to one of six conditions (each represents a level of the independent variable: anti-smoking message theme): 1) Health effects 2) Tobacco industry manipulation 3) Mental health 4) Secondhand smoke 5) Social acceptability 6) Control messages with no cigarette-related content.
The study has two sessions. In session 1, participants will complete a 20-minute survey. The survey will begin with questions assessing demographic characteristics. Then participants will be shown intervention or control messages (watch three 30-second video in each condition), and beliefs and future intention to smoke cigarettes will be assessed.
Two weeks after session 1, participants will be asked to complete a 5-minute survey in session 2 of the study. The survey will measure participants' recall of the messages and smoking behaviors in the past two weeks after message exposure.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Prevention
- 盲法
- Single (Participant)
入排标准
- 年龄范围
- 18 Years 至 25 Years（Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •• Aged between 18-25 years old
- •Current residency in China
- •Current smokers - having smoked at least 100 cigarettes in a lifetime and currently smoking every day or some days
- •Nonsmokers - having not smoked 100 cigarettes in a lifetime and do not currently smoke cigarettes
- •Can to read, speak, and understand Mandarin Chinese
排除标准
- 未提供
结局指标
主要结局
Intention to use tobacco
时间窗: Immediately after message exposure
A five-item scale measuring future intentions to smoke cigarettes and other forms of tobacco over the next year. Response options: from 1 (very unlikely) to 5 (very likely). Higher scores represent stronger intention to use tobacco.
次要结局
- Perceived harm of smoking(Immediately after message exposure)
- Smoking behavior(Two weeks after message exposure)
- Perceived Message Effectiveness(Immediately after message exposure)
- Quit intention(Immediately after message exposure)
- Intention to use tobacco in follow-up test(Two weeks after message exposure)
研究者
Di Pei
Postdoctoral Research Associate
Georgia State University