Impact of social media on food selection and purchase by mothers with children aged 5-12 years

Aim: To evaluate the impact of social media on food selection and purchase by mothers with children aged 5-12 years.

Objective:

• To evaluate the use of social media and other internet sources use by mothers.
• To identify the factors in purchasing particular food product for their children by using FCQ (Food choice questionnaire)
• To evaluate the child’s eating pattern by using FFQ (Food frequency questionnaire)
• To assess the association between mothers social media usage and food consumption of a child

Material and Methods:

• This is a cross-sectional study which aims to investigate the impact of social media on food selection and purchase by mothers with children aged 5-12 years.
• It will be done by using Food Choice questionnaire for evaluating the food purchase behaviour of mothers, Food frequency questionnaire will use to evaluate the child;s eating pattern and self made questionnaire for evaluating the social media usage of mothers.
• This study will conduct across the Thane district.
• Participants will be mothers of children aged 5-12 years
• The Questionnaire will be divided in 4 sections

1. Anthropometric measurement
2. Social media usage (Through various research)
3. Food purchase and selection (FCQ)
4. Consumption of food by the children (FFQ)

• Research type- Quantitative Research
• Research design- Cross sectional study
• Sample method- Non- Probability convenience sampling
• Target group- Mother of children aged 5-12 years school going in Thane dist.
• Sampling size- 200 mothers

Hypothesis:

There is no impact of social media on food selection and purchase by mothers with children aged 5-12 years.