Improving Adherence to COVID-19 Prevention Behaviours: Test of Persuasive Messages
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 3,746
- 试验地点
- 2
- 主要终点
- Change in intentions to engage in prevention behaviours
研究概览
简要总结
The goal of this randomized online experiment was to test the effectiveness of using various persuasive appeals (deontological moral frame, empathy, identifiable victim, goal proximity, and reciprocity) at improving intentions to adhere to prevention behaviors.
Participants indicated their intentions to follow public health guidelines, saw one of six flyers featuring a persuasive appeal or no appeal, then rated their intentions a second time. Known correlates of attitudes toward public health measures were also measured.
详细描述
Adherence to non-pharmaceutical interventions (NPIs) for COVID-19, including physical distancing, masking, staying home while sick, and avoiding crowded indoor spaces remain critical for limiting the spread of COVID-19.
This study tests the effectiveness of using various persuasive appeals (deontological moral frame, empathy, identifiable victim, goal proximity, and reciprocity) at improving intentions to adhere to prevention behaviors.
A randomized online experiment using a representative sample of adult Canadian residents with respect to age, ethnicity, and province of residence was conducted between March 3-6, 2021. Participants indicated their intentions to follow public health guidelines, saw one of six flyers featuring a persuasive appeal or no appeal, then rated their intentions a second time. Known correlates of attitudes toward public health measures were also measured.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Other
- 盲法
- None
入排标准
- 年龄范围
- 18 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Adult Canadian residents
- •Target quotas for province of residence, age, gender, and ethnicity were set to obtain a demographically representative sample based on the 2016 census data
排除标准
- •Province of residence, age, gender, and ethnicity once quotas are filled
结局指标
主要结局
Change in intentions to engage in prevention behaviours
时间窗: Same day
Index variables for intentions to engage in prevention behaviors (pre- and post-treatment) were created by averaging across six items (1. Limit my physical contact with others when possible, 2. Completely avoid any unnecessary physical contact with others \[e.g., hugging or handshakes\], 3. Avoid crowded indoor spaces, 4. Wear a mask when I leave the house, 5. Wash my hands as much as possible, and 6. Stay home when mildly sick) measured on 100-point sliding scales (0 = Strongly disagree, 50 = Neither agree nor disagree, 100 = Strongly agree).
次要结局
未报告次要终点