Randomised control trial to evaluate of the effectiveness of deploying an AI model using predictive analysis in reducing non-engagement among mMitra subscribers
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 发起方
- 入组人数
- 10,800
- 试验地点
- 1
- 主要终点
- Proportion of subscribers who engage (pick up at least one call and listen for more than 30 seconds) within each group
研究概览
简要总结
The intervention being tested is an AI based solution which uses system-generated data and secondary data from the enrolment and client support processes. The objective of the project is to devise a more efficient and effective strategy for selecting subscribers to receive service calls. This human subject involvement in this project is in the delivery of service calls, which is a regular part of the mMitra service and is not the experimental component of the study.
研究设计
- 研究类型
- Interventional
- 分配方式
- Computer generated randomization
- 盲法
- Participant and Outcome Assessor Blinded
入排标准
- 年龄范围
- 18.00 Year(s) 至 99.00 Year(s)（—）
- 性别
- Female
入选标准
- •All active subscribers of mMitra automated voice messaging service.
- •These are pregnant women and mothers of infants who have been enrolled for the mMitra service for 30-120 days on the start date of the study.
排除标准
- •All subscribers opting out of the service during the course of the trial.
结局指标
主要结局
Proportion of subscribers who engage (pick up at least one call and listen for more than 30 seconds) within each group
时间窗: Proportion of subscribers who engage (pick up at least one call and listen for more than 30 seconds) within each group at baseline, at the end of each week and cumulatively at the end of 8 weeks
次要结局
- Proportion of service calls successfully received(Weekly for 12 weeks)