Developing, Evaluating and Testing Video Messages for a Smoking Cessation Campaign Among Mongolian Adults
试验速览
- 阶段
- 不适用
- 状态
- 撤回
- 主要终点
- Message Engagement
研究概览
简要总结
240 adult smokers will be recruited. Subjects will be asked to view video messages that encourage smoking cessation. The effect of these videos will be assessed.
详细描述
This study will use a parallel, two-arm randomized control trial design. After consenting to participate in the study, Participants will be invited to fill out the online questionnaire form which will include one randomly selected ad exposure. The participation in the study will contain three parts: pre-test, video-ad stimuli, and post-test. Pretest will contain questions on the demographic information and readiness to quit smoking. Video ad stimuli segment will contain the selected video ad. The posttest will contain the manipulation check, readiness to quit smoking, message engagement, and PME questions. A randomization table will be generated using Research Randomizer software (ResearchRandomizer.org; Social Psychology Network) and subjects will be randomized to video ad 1 or video ad 2 in permuted blocks of 2.
The video ads are a part of the "Victory" media campaign designed for the tobacco cessation clinical project in Mongolia. Each video ad ends with the slogan "Every attempt is a victory".
Video Ad 1. This video ad was designed using a loss-framed message and emphasized the costs of continuing to smoke (losses) demonstrating the severe negative health consequences of smoking (e.g., complicated COVID-19, ICU hospitalization). The main actor in the ad is a famous young male Mongolian singer.
Video Ad 2. The video emphasized the benefits of quitting (gains) using a female actor.
After the viewing of the video ad participants will be asked to report reaction by completing an online posttest survey.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Prevention
- 盲法
- Single (Participant)
盲法说明
Participants don't know which video each subject is randomized to
入排标准
- 年龄范围
- 18 Years 至 64 Years（Adult）
- 性别
- All
- 接受健康志愿者
- 否
入选标准
- •Eighteen years and older
- •Current smoker every day or some days
- •Has smoked a minimum of 100 cigarettes in a lifetime
排除标准
- •Non Smokers
- •Must have internet access to complete questionnaires
结局指标
主要结局
Message Engagement
时间窗: Immediately post-video message view.
Subjects will complete a 3 question survey indicating identification with the video message, that will be measured on a 5 point Likert Scale. 1 indicates strong disagreement. 5 indicates strong agreement. The question responses will be added up and a mean will be calculated to create an overall message engagement score.
次要结局
- Readiness to Quit Smoking(Change between pre-exposure and post-exposure to video message, an average of 3 days)