Impact of Randomized Digital Promotions of SNAP Fruit and Vegetable Incentive Program on Farmers' Market Patronage and Sales
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 251,966
- 试验地点
- 2
- 主要终点
- Average number of market SNAP transactions by zip code for Summer 2020
研究概览
简要总结
The purpose of this study is to assess the impact of digital promotions of a Supplemental Nutrition Assistance Program (SNAP) fruit and vegetable incentive program on SNAP participant patronage and sales at farmers' markets. The study will analyze SNAP transactions from zip codes that receive digital promotions compared to zip codes that receive no additional promotions.
详细描述
Supplemental Nutrition Assistance Program (SNAP) financial incentives for fruits and vegetables (FV) increase FV purchases and consumption with long-term implications for nutrition-related chronic disease. However, many SNAP participants are not aware of these programs, leaving them underutilized. The investigators aim to assess if digital promotions of SNAP incentive programs increase SNAP patronage and sales at farmers' markets. Eligible farmers' markets in the New England Nutrition Incentives Collaborative (NENIC) will receive digital promotions for their SNAP fruit and vegetable incentive programs on the Fresh EBT app and Facebook, randomly assigned to nearby eligible zip codes. Eligible zip codes will be randomized to receive the intervention (digital promotion) or serve as a comparison (no additional promotion) with ads running for 13 weeks (Summer 2020 market season).
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Other
- 盲法
- None
入排标准
- 年龄范围
- 18 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Farmers' markets in the New England Nutrition Incentives Collaborative (NENIC) are eligible to participate if they were data compliant in Summer 2019 (>90% SNAP transactions reported with zip codes) and have 2 or more nearby, target zip codes.
- •Zip codes are eligible if their zip code tabulation area (ZCTA) centroid is within a 7-mile (urban county) or 16-mile (rural county) travel distance of eligible NENIC farmers' market and the zip code has at least 25 active users on the Fresh EBT app
排除标准
- •Zip code is not in Connecticut, Maine, New Hampshire, Rhode Island, or Vermont
结局指标
主要结局
Average number of market SNAP transactions by zip code for Summer 2020
时间窗: 13 weeks
Participating farmers' markets record individual SNAP transactions, including zip code, and upload transaction data to FM Tracks, an online platform for managing farmers' market sales. Average number of SNAP transactions will be computed.
次要结局
- Average market SNAP-related sales by zip code for Summer 2020(13 weeks)
- Average market new SNAP customers by zip code for Summer 2020(13 weeks)