Nutrition Ed, Access and Texting (NEAT): Combining the Hartford Mobile Market With e-Marketing
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 发起方
- 入组人数
- 200
- 主要终点
- Change in consumption of fruits
研究概览
简要总结
The proposed project, Nutrition Ed, Access and Texting (NEAT): Combining the Hartford Mobile Market with e-Marketing , uses an e-technology social marketing strategy to promote use of a recently launched mobile produce market among SNAP-Ed recipients. This study will potentially increase fresh produce access and intake by combining an innovative food system change (produce mobile market) with existing SNAP-Ed nutrition education curriculum and the use of e-marketing technology.
详细描述
The proposed project, Nutrition Ed, Access and Texting (NEAT): Combining the Hartford Mobile Market with e-Marketing uses an e-technology social marketing strategy to promote use of a recently launched mobile produce market among SNAP-Ed recipients. This study will potentially increase fresh produce access and intake by combining an innovative food system change (produce mobile market) with existing SNAP-Ed nutrition education curriculum and the use of e-marketing technology. Thus, the study combines key elements that have been deemed necessary for increasing produce intake among low income communities. The goal of the NEAT study is to assess the impact of a texting-based social marketing campaign on SNAP-Ed participants' access to and purchase of fresh produce on a recently launched mobile produce market, and their subsequent produce intake. Objectives include: 1) Compare the impact of nutrition education alone to nutrition education plus promotional text messaging on purchase of fruits and vegetables; 2) Compare the impact of nutrition education alone to nutrition education plus promotional text messaging on consumption of fruits and vegetables; and 3) Assess the effectiveness of coupon distribution on coupon redemption at a mobile produce market. The NEAT design will be a randomized controlled trial using a pre-post assessment comparing change in behavior. Both intervention and control groups will receive SNAP-Ed education as currently delivered by the Hispanic Health Council. The intervention group will receive additional promotional text messaging related to use of the mobile market. The control group will receive text messaging about free activities taking place at the Hartford Public Library and other community locations. Participants will be interviewed via phone at baseline, then randomized to intervention and control groups, and re-interviewed again 6 weeks after they start receiving the text messages, which it will be 2 weeks after the one-month texting period ends.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Other
- 盲法
- None
入排标准
- 年龄范围
- 18 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •SNAP eligible participants with children under 5 years old living at home.
- •Living in Hartford, CT.
- •Having a cell phone with unlimited smart phone data plans.
排除标准
- •Not living in Hartford Less than 18 years old
研究组 & 干预措施
Intervention
The intervention group will receive daily text messages with information on: (i) HMM stop locations and schedule; (ii) information on HMM weekly produce specials and sales; (iii) motivational messages encouraging use of the HMM; and (iv) links to produce coupons that they can exchange at HMM- $5 coupons received weekly for the four-week texting period.
干预措施: Mobile (Other)
Control
The control group will receive the same dosage of daily text messages covering free activities taking place at the Hartford Public Library and other community locations. The control group will not receive incentive coupons.
结局指标
主要结局
Change in consumption of fruits
时间窗: Baseline and 6 weeks follow up
Measured with one question about daily consumption of fruits from a seven item fruit and vegetable checklist developed by Townsend et.al.
Change in consumption of vegetables.
时间窗: Baseline and 6 weeks follow up
Measured with a one question from a seven item fruit and vegetable checklist developed by Townsend et.al.
Change in fruits eating behaviors Increase consumption of fruits and vegetables
时间窗: Baseline and 6 weeks follow up
Measured with a readiness 5 item continuous scale item for fruits from fruit and vegetable inventory validated by Townsend et.al.
Change in vegetables eating behaviors. Increase consumption of fruits and vegetables
时间窗: Baseline and 6 weeks follow up
Measured with a 5 item continuous scale from vegetables from fruit and vegetable inventory validated by Townsend et.al.
Change in amount of money spent on fruits and vegetables.
时间窗: Baseline and at 6 week follow up
self-reported amount of money spent on fresh produce per month.
Change in self reported usage of the Hartford Mobile Market for buying fresh produce
时间窗: baseline and at 6 weeks follow up
self-reported participant's usage of mobile market (yes/no)
Change in amount of money spent on fruits.
时间窗: Baseline and at 6 week follow up
self-reported amount of money spent on fruit per week.
Change in amount of money spent on vegetables.
时间窗: Baseline and at 6 week follow up
self-reported amount of money spent on vegetables per week.
次要结局
- Participant's satisfaction with e-texting messages (likeness)(6 weeks follow up)
- Participant's assessment of usefulness of the messages(6 weeks follow up)
- Participant utilization of coupons(6 week follow up)
- Participant's assessment of usefulness of the coupons(6 week follow up)
研究者
Sofia Segura-Pérez
Associate Nutrition Unit Director
Hispanic Health Council, Inc.