The Impact of Cannabis Edibles Packaging Descriptors on Consumer Appeal, Harm Perceptions and Willingness to Try: Packaging Imagery Experiment
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 1,260
- 试验地点
- 2
- 主要终点
- Product Appeal Scoring
研究概览
简要总结
The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.
详细描述
Cannabis edibles are rapidly leading the legal recreational cannabis market. Cannabis edibles present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Tetrahydrocannabinol (THC) . Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of four images commonly found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any imagery.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Prevention
- 盲法
- Single (Participant)
入排标准
- 年龄范围
- 18 Years 至 65 Years（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •US resident
- •Aged 18-65, inclusive
- •Up to 13% of participants will be those who identify as Black/African American
- •Up to 16% of participants will be those who identify as Hispanic
- •Approximately 50% of participants will be past year cannabis users
- •Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
排除标准
- •Does not currently reside in the United States
- •Younger than 18 or older than 65
- •Does not provide information regarding history of cannabis use
- •Otherwise eligible but demographic and/or user group quotas have been met
- •Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
结局指标
主要结局
Product Appeal Scoring
时间窗: After exposure to product packaging - up to 1 min
One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response options: (0) Not at all appealing to (10) Very appealing
Package Appeal Scoring
时间窗: After exposure to product packaging - up to 1 min
One item to assess appeal of the packaging of the product. Results will be reported as mean for all products within condition. Question: How appealing is this packaging to you? Response options: (0) Not at all appealing to (10) Very appealing
Product Harm Perceptions (Absolute) Scoring
时间窗: After exposure to product packaging - up to 1 min
After exposure to product packaging; 1 min One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe
Package Harm Perceptions (Absolute) Scoring
时间窗: After exposure to product packaging - up to 1 min
One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Willingness to Try Free Sample Scoring
时间窗: After exposure to product packaging - up to 1 min
One question will assess the participant's willingness to try the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very
Willingness to Try Product Scoring
时间窗: After exposure to product packaging - up to 1 min
One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
次要结局
- Appeal to Children Scoring(After exposure to product packaging - up to 1 min)
- Harm Perceptions (Relative) Scoring(After exposure to product packaging - up to 1 min)