Exploring the Attrition and Retention of Midwifery Professionals and Identifying Lessons for the Future: an Organisational Case Study

The broad purpose of this study is to generate insights regarding the attrition and retention of midwives within a specific organisation (Torbay and South Devon NHS Trust) to inform future staffing retention quality improvement projects, locally and nationally.

A single case study approach is the chosen methodology for this research. This is an appropriate approach as it seeks to 'investigate contemporary phenomena within its real-life context' and to generate in-depth and multi-faceted understandings (explaining, describing or exploring) of complex issues within a naturalistic context; which in this study, relates to the attrition and retention of midwives employed by a specific Trust. While these issues are not unique to this Trust, therefore, is not an intrinsic case study, their willingness to explore these issues means an 'instrumental' case study will facilitate 'a broader appreciation of [the] issue or phenomenon'.

This case study is focused on midwifery retention and recruitment, as such, eligible participants will be all midwives currently employed within the Trust. For those on maternity or sick leave but wish to participate, they too will be eligible. Additionally, we will include student midwives currently placed within Torbay and South Devon NHS Foundation Trust. All student midwives will be eligible to participate in the survey but only 3rd year midwives will be eligible for an interview.

Recruitment will consist of purposive and snowball methods via the retention midwife leads, internal social media, internal work emails and adverts placed within the Trust. Adverts will include information about the interview option (midwives and 3rd year student midwives only) and the survey which will include a link and/or QR code to the survey for instant access (all midwives and student midwives eligible).

Informed consent for the survey will be obtained via the first page of the Qualtrics survey whereby all appropriate information regarding the study and how the data will be stored and used will be stated. Participants will be able to opt in to complete the survey or opt out by simply closing the survey. Participants will be advised they will not be able to withdraw from the study after submitting their responses as the data is anonymised, we will not be able to accurately delete their information.