ARISe at UMass Chan: Remote Eye Tracking Study of Vaccine Messaging in Rural Populations
试验速览
- 阶段
- 不适用
- 状态
- 招募中
- 发起方
- 入组人数
- 700
- 试验地点
- 2
- 主要终点
- Source credibility
研究概览
简要总结
The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Factorial
- 主要目的
- Health Services Research
- 盲法
- Double (Participant, Investigator)
入排标准
- 年龄范围
- 18 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
- •Able to read and write in English
- •Access to an internet connected computer or laptop with a web-camera
排除标准
- 未提供
研究组 & 干预措施
Arm 1: Peer message, 7C Construct 1
This arm will include messages with a "peer" influence as the source and the construct of "confidence" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 2: Professional source, 7C Construct 1
This arm will include messages with a "professional" influencer as the source and the construct of "confidence" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 3: Peer message, 7C Construct 2
This arm will include messages with a "peer" influence as the source and the construct of "complacency" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 4: Professional message, 7C Construct 2
This arm will include messages with a "professional" influence as the source and the construct of "complacency" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 5: Peer message, 7C Construct 3
This arm will include messages with a "peer" influence as the source and the construct of "constraints" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 6: Professional message, 7C Construct 3
This arm will include messages with a "professional" influencer as the source and the construct of "constraints" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 7: Peer message, 7C Construct 4
This arm will include messages with a "peer" influencer as the source and the construct of "calculation" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 8: Professional message, 7C Construct 4
This arm will include messages with a "professional" influencer as the source and the construct of "calculation" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 9: Peer message, 7C Construct 5
This arm will include messages with a "peer" influencer as the source and the construct of "collective responsibility" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 10: Professional message, 7C Construct 5
This arm will include messages with a "professional" influencer as the source and the construct of "collective responsibility" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 11: Peer message; 7C Construct 6
This arm will include messages with a "peer" influencer as the source and the construct of "compliance" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 12: Professional message, 7C Construct 6
This arm will include messages with a "professional" influencer as the source and the construct of "compliance" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 13: Peer message, 7C Construct 7
This arm will include messages with a "peer" influencer as the source and the construct of "conspiracy" as the message.
干预措施: Exposure to source and message content (Behavioral)
Arm 14: Professional message, 7C Construct 7
This arm will include messages with a "professional" influencer as the source and the construct of "conspiracy" as the message.
干预措施: Exposure to source and message content (Behavioral)
结局指标
主要结局
Source credibility
时间窗: Immediately after viewing each message
Participants' perception of the credibility of the message source will be assessed using a 7-point Likert scale measured across four items. Participants will be asked to rate the following four items on this scale: To what extent do you believe the source of the message to be… (1=not at all, 7=very much so) 1. Fair 2. Accurate 3. Telling the whole story 4. Trustworthy Unit of measure: Scale score 1-7, mean
Perceived Message Effectiveness
时间窗: Immediately after viewing each message
Perceived message effectiveness will be measured using six items (worth remembering, grabs attention, powerful, informative, meaningful, convincing), each rated on a 7-point Likert scale. The outcome will be the mean of these six ratings for each participant, then averaged by experimental condition. To what extent is… (1=not at all, 7=very much so) 1. The message worth remembering 2. The message grabs attention 3. This message powerful 4. This message informative 5. This message meaningful 6. This message convincing Unit of Measure: Scale score (1-7, mean across items)
Visual attention
时间窗: During message viewing ( immediately post-randomization, prior to completion of post-message survey)
Visual attention, quantified as mean dwell time in milliseconds, will be measured using remote eye-tracking while participants view vaccine promotion messages. Dwell time will be calculated for pre-specified Areas of Interest (AOIs) during the message viewing period. Higher dwell times indicate greater visual attention to the AOIs. Unit of measure: mean dwell time in milliseconds per message
Message reactance
时间窗: Immediately after viewing each message
Reactance will be assessed using four items (irritated, angry, annoyed, aggravated), rated 0 ("None of this feeling") to 4 ("A great deal of this feeling"). The mean reactance score will be calculated for each participant. How much did this message make you feel the following way? Response options: 0 (None of this feeling) to 4 (A great deal of this feeling). 1. Irritated 2. Angry 3. Annoyed 4. Aggravated Unit of Measure: Scale score (0-4, mean across items)
Information sharing intentions
时间窗: Immediately after viewing each message
Description: Assessed with 6 items regarding interpersonal and online sharing, rated 1 (Strongly disagree) to 5 (Strongly agree). The mean score across items will be reported per participant and per condition. Rate with the following statements on a scale from 1 (Strongly disagree) to 5 (Strongly agree). Interpersonal setting 1. I would be willing to share this information with others. 2. I would talk with others about this message. 3. I would point others in a direction where they could read this message. Online setting 4. I would be willing to post a link to this information on my social media. 5. I would like a social media post with this information. 6. I would share a social media post with this information. Unit of Measure: Scale score (1-5, mean across items)
次要结局
- Vaccine perceptions(Assessed at baseline (prior to message exposure) and immediately post-intervention (after message exposure))
研究者
Grace Ryan
Assistant Professor
University of Massachusetts, Worcester