CHFA Names Eight Emerging Canadian Wellness Brands as Finalists for 2026 Launch Pad Competition
核心洞察
The Canadian Health Food Association (搜索) (CHFA) has announced eight finalists for its 2026 Launch Pad competition, recognizing emerging Canadian wellness brands.
Finalists will pitch their products in a two-minute format before a panel of industry experts at the CHFA NOW trade show in Toronto on Sept. 25.
The winner receives the title of Most Innovative Product and a prize package valued at more than $25,000, including brand consultation and retail media support.
The Canadian Health Food Association (搜索) (CHFA) has announced the finalists for its 2026 Launch Pad competition, spotlighting eight emerging Canadian wellness brands set to showcase their innovations to retailers and industry stakeholders at the CHFA NOW trade show in Toronto.
The finalists will take the stage on Sept. 25, each given two minutes to pitch their brand and product in a format of their choosing before a judging panel of industry experts. The panel includes Isabèle Chevalier, president of NAD Capital Inc.; Shelley R. King, CEO of Natural Products Canada; and Steve Hollingsworth, CEO of Nature's Emporium.
The winner will take home the title of Most Innovative Product and a prize pack valued at more than $25,000. The package includes $10,000 in customized brand consultation from Brand Natural; a $10,000 retail media and brand visibility package from In Conversation with Bruce W. Cole; promotion across CHFA's owned channels; media exposure through announcements and placements; a booth at the next CHFA NOW trade show; and a complimentary CHFA one-year membership.
The 2026 Finalists
The eight finalists represent a range of product categories across personal care, women's health, functional foods, and beverages.
Abieze - Camelina Black Soap offers a versatile liquid soap made from vegetable oils that dissolves dirt rather than masking it, providing an effective, intuitive approach to everyday household cleaning.
Her Dailys (搜索) - Complete Peri + Menopause Multi is a comprehensive daily drink formulated by female naturopathic doctors to support women through perimenopause and menopause. It features ingredients such as red clover, vitex, bacopa, CoQ10, probiotics, vitamins, minerals, and more.
MOOZ (搜索) - Natural Deodorant is a naturally derived deodorant enriched with active probiotics to help balance the skin's microbiome and provide effective odour protection without compromising comfort.
Pod Squad Snacks - Mini Waffle Crisps are crispy waffle bites made with organic beans, whole-grain oats, and milled flax seeds, delivering a veggie-first snack that is high in fibre, packed with protein, and a source of vitamins and minerals.
Snackish - Best Dressed Chips are potato-powered chips made with real ingredients, 13 grams of protein, gut-friendly fibre, and avocado oil for a snack meant to satisfy.
Stealthy Foods - Frozen Single-Serve Sauce Pucks are convenient frozen sauce pucks that blend vegetables with protein, making it easy to add extra nutrition to everyday family meals.
Suna Wellness (搜索) - Ceremonial Matcha is ceremonial-grade matcha sourced from Japan, rich in antioxidants and L-theanine and blended with 20 grams of protein, including 10 grams of marine collagen, crafted to deliver calm, sustained energy without the jitters.
Tocha - Spiced Sauces rounds out the finalist lineup.
Event Details
CHFA NOW Toronto runs Sept. 25 to 27, providing a platform for the finalists to connect with retailers and industry stakeholders as they compete for recognition and resources to scale their brands.