Cost and Quality in Consumer Sunscreen Preferences

Completed

• Conditions: Healthy
• Interventions: Other: Survey

• Registration Number: NCT04016441
• Lead Sponsor: Northwestern University

Brief Summary

This study seeks to determine what price consumers are willing to pay for a sunscreen product containing their ideal combination of attributes or qualities. This study will assess consumer preferences for various sunscreen qualities, as well as the relative contribution of each preference to the consumer's monetary valuation of a complete sunscreen product. The hypothesis is that respondents' willingness to pay for each sunscreen attribute will vary by demographic characteristics, especially self-identified race and socioeconomic class

Detailed Description

Not available

Basic Information
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Recruitment & Eligibility
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Study & Design
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Trial Locations

Study Timeline

• Study Start: 2019-07-08
• Study First Submitted: 2019-07-09
• Study First Submitted QC: 2019-07-09
• Study First Posted: 2019-07-11
• Primary Completion: 2021-06-30
• Study Completion: 2021-06-30
• Status Verified: 2021-07
• Last Update Submitted: 2021-07-08
• Last Update Posted: 2021-07-12

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 487

Inclusion Criteria

• Subjects age 18 years old or older.
• Subjects who are capable of completing an online, English survey.

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Exclusion Criteria

• Subjects less than 18 years old
• Subjects who have previously completed the study.
• Subjects who are not able to complete an online, English survey.

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Study & Design

• Study Type: OBSERVATIONAL
• Study Design: Not specified

Arm && Interventions

Group	Intervention	Description
Subjects	Survey	Subjects who are capable of completing an online, English survey.

Primary Outcome Measures

Name	Time	Method
Frequency of sunscreen preference differences between ideal and willingness to pay	1 year	The frequency at which research participants indicate ideal sunscreen preferences versus willingness to pay for such preferences will be assessed in the questionnaire. The unit of measure will be a numerical value, number of participants.

Trial Locations

Locations (1)

Northwestern University; 🇺🇸 Chicago, Illinois, United States