Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
- Conditions
- Food Selection
- Registration Number
- NCT06969638
- Lead Sponsor
- NYU Langone Health
- Brief Summary
This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases
- Detailed Description
The aim of this randomized trial is to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
Recruitment & Eligibility
- Status
- RECRUITING
- Sex
- All
- Target Recruitment
- 1300
- adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English
- participants who do not meet all criteria described above.
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- FACTORIAL
- Primary Outcome Measures
Name Time Method Number of Calories Purchased Day 0 (approximately 5 minutes) Total number of calories selected in the hypothetical snack choice pairings.
- Secondary Outcome Measures
Name Time Method Attitudes towards Ads Day 0 (approximately 5 minutes) Attitudes are reported on a Likert scale of 1 to 100; higher scores indicate more positive attitudes toward the advertisements.
Engagement with Ads Day 0 (approximately 5 minutes) Participants indicate in which ways, if any, they would engage with each ad by answering the following question: "How you would respond if you saw this ad on social media"? \[Select all that apply: "Like" \[heart icon and other emojis\], comment, tag a friend, direct message a friend, re-post, none of the above\]). The outcome is measured as the number of participants who indicate they would engage with ads.
Trial Locations
- Locations (1)
NYU Langone Health
🇺🇸New York, New York, United States