MedPath

Collaboration for healthier lives, France

Not Applicable
Suspended
Conditions
Volunteer
Not Applicable
Registration Number
ISRCTN17437572
Lead Sponsor
INSEAD
Brief Summary

Not available

Detailed Description

Not available

Recruitment & Eligibility

Status
Suspended
Sex
All
Target Recruitment
100000
Inclusion Criteria

1. Customers enrolled in the loyalty program of the test and control grocery stores of the participating retailer

Exclusion Criteria

1. No data will be collected on the purchases of minors

Study & Design

Study Type
Interventional
Study Design
Not specified
Primary Outcome Measures
NameTimeMethod
<br> Nutritional quality of the basket of supermarket food purchases:<br> 1. Quantity of fruits and vegetables purchased, and<br> 2. Quantity-weighted nutrition quality of their basket of purchases, measured using the Ofcom/FSA nutrient profile<br> At baseline (before the intervention), and at the following time points: 31/08/2019, 31/12/2019 and 30/06/2020.<br>
Secondary Outcome Measures
NameTimeMethod
Consumers awareness and behavioral intentions to engage in healthier behaviors measured using an online questionnaire sent to the loyalty cardholders at baseline and at the following times: 15/06/2019, 15/10/2019, 15/02/2020, 15/06/2020.
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