Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

Not Applicable

Recruiting

• Conditions: Calorie Consumption

• Registration Number: NCT06969651
• Lead Sponsor: NYU Langone Health

Brief Summary

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Detailed Description

Not available

Study Timeline

• Study Start: 2025-04-30
• Status Verified: 2025-05
• Study First Submitted: 2025-05-06
• Study First Submitted QC: 2025-05-06
• Last Update Submitted: 2025-05-06
• Study First Posted: 2025-05-14
• Last Update Posted: 2025-05-14
• Primary Completion: 2026-01
• Study Completion: 2026-01

Recruitment & Eligibility

• Status: RECRUITING
• Sex: All
• Target Recruitment: 480

Inclusion Criteria

• adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion Criteria

• • participants who do not meet all criteria described above

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: CROSSOVER

Primary Outcome Measures

Name	Time	Method
Caloric Intake	Day 0 (Approximately 60 minutes)	number of calories consumed during the study protocol
Visual Attention to Ad Features - First Fixation	Day 0 (Approximately 60 minutes)	Measured as time to first fixation to the advertisement.
Visual Attention to Ad Features - Gaze Duration	Day 0 (Approximately 60 minutes)	Measured as the gaze duration during the advertisement.
Visual Attention to Ad Features - Number of Fixations	Day 0 (Approximately 60 minutes)	Measured as the number of fixations on ad features.

Trial Locations

Locations (1)

NYU Langone Health; 🇺🇸 New York, New York, United States