Promoting Flu Vaccination Through a Mobile Wellness Program
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 发起方
- 入组人数
- 50,286
- 试验地点
- 2
- 主要终点
- Increase in vaccination rate of salient vs non-salient
研究概览
简要总结
The investigators design a 6-week messaging campaign aimed at promoting flu vaccination among fully insured members of a national payer that participate in a wellness program offered by the insurer through a mobile app. Outcomes measured will include uptake in flu vaccination rate as measured by the insurer and engagement with the campaign through the app.
The goal of the research is to assess the effectiveness of pervasive computing messaging in promoting preventative care treatments such as flu shots. An additional goal is that of quantifying the importance of emphasizing incentives to increase efficacy of the messages.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Prevention
- 盲法
- Single (Participant)
入排标准
- 年龄范围
- 18 Years 至 65 Years（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •belongs to fully insured population
- •continuous health coverage between January 1, 2015 and June 1, 2016
- •has downloaded and installed the wellness platform app
排除标准
- •has declined the messaging from the platform
研究组 & 干预措施
Salient
Messages in the salient arm highlight the number of incentives (points) received by getting a flu shot and recording it through the wellness program app.
Additionally, messages mention that flu shots can be received at the pharmacy while picking up an Rx.
Users in the arm are matched up with a second user from the same arm, randomly. For each pair, the messages are sent to both users at the same time within the specified time window. Such time is picked to be the day in which the first user is most likely to pick up an Rx from a pharmacy.
干预措施: In-app and push notification mobile messages (Behavioral)
NonSalient
Messages in the non-salient arm highlight the benefits of getting vaccinated against flu, but make no mention of incentives received for getting vaccinated.
Incentives would still be earned through the wellness program if the vaccination is recorded. Messages mention that flu shots can be received at the pharmacy while picking up an Rx.
Users in the arm are matched up with a second user from the same arm, randomly. For each pair, the messages are sent to both users at the same time within the specified time window. Such time is picked to be the day in which the first user is most likely to pick up an Rx from a pharmacy
干预措施: In-app and push notification mobile messages (Behavioral)
Control
Users in this group will not receive any message promoting flu vaccination. Incentives would still be earned through the wellness program if the vaccination is recorded.
结局指标
主要结局
Increase in vaccination rate of salient vs non-salient
时间窗: Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
Increase in vaccination rate of those who received salient incentives messages vs those who received generic messages
Increase in vaccination rate vs control
时间窗: Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
Increase in vaccination rate of anyone messaged relative to the control condition
次要结局
- Increase in message open rate of Salient vs Non-salient arm(Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016))
- Decrease in medically attended flu events of messaged vs control(Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016))
- Increase in vaccination rate for users messaged within 2 days before of an expected rx pick-up.(Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016))
- Increase in reporting of flu vaccination through wellness app of salient vs non-salient(Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016))
研究者
Luca Foschini
Chief Data Scientist
Evidation Health