Promoting Flu Vaccination Through a Mobile Wellness Program

Not Applicable

• Conditions: Not Condition-specific
• Interventions: Behavioral: In-app and push notification mobile messages

• Registration Number: NCT02908893
• Lead Sponsor: Evidation Health

Brief Summary

The investigators design a 6-week messaging campaign aimed at promoting flu vaccination among fully insured members of a national payer that participate in a wellness program offered by the insurer through a mobile app. Outcomes measured will include uptake in flu vaccination rate as measured by the insurer and engagement with the campaign through the app.

The goal of the research is to assess the effectiveness of pervasive computing messaging in promoting preventative care treatments such as flu shots. An additional goal is that of quantifying the importance of emphasizing incentives to increase efficacy of the messages.

Detailed Description

Not available

Study Timeline

• Study Start: 2016-09
• Study First Submitted: 2016-09-09
• Study First Submitted QC: 2016-09-16
• Study First Posted: 2016-09-21
• Status Verified: 2016-10
• Last Update Submitted: 2016-10-20
• Last Update Posted: 2016-10-21
• Primary Completion: 2016-12
• Study Completion: 2017-06

Recruitment & Eligibility

• Status: UNKNOWN
• Sex: All
• Target Recruitment: 77983

Inclusion Criteria

• belongs to fully insured population
• continuous health coverage between January 1, 2015 and June 1, 2016
• has downloaded and installed the wellness platform app

Exclusion Criteria

• has declined the messaging from the platform

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Salient	In-app and push notification mobile messages	Messages in the salient arm highlight the number of incentives (points) received by getting a flu shot and recording it through the wellness program app. Additionally, messages mention that flu shots can be received at the pharmacy while picking up an Rx. Users in the arm are matched up with a second user from the same arm, randomly. For each pair, the messages are sent to both users at the same time within the specified time window. Such time is picked to be the day in which the first user is most likely to pick up an Rx from a pharmacy.
NonSalient	In-app and push notification mobile messages	Messages in the non-salient arm highlight the benefits of getting vaccinated against flu, but make no mention of incentives received for getting vaccinated. Incentives would still be earned through the wellness program if the vaccination is recorded. Messages mention that flu shots can be received at the pharmacy while picking up an Rx. Users in the arm are matched up with a second user from the same arm, randomly. For each pair, the messages are sent to both users at the same time within the specified time window. Such time is picked to be the day in which the first user is most likely to pick up an Rx from a pharmacy

Primary Outcome Measures

Name	Time	Method
Increase in vaccination rate of salient vs non-salient	Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)	Increase in vaccination rate of those who received salient incentives messages vs those who received generic messages
Increase in vaccination rate vs control	Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)	Increase in vaccination rate of anyone messaged relative to the control condition

Secondary Outcome Measures

Name	Time	Method
Increase in message open rate of Salient vs Non-salient arm	Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)	Increase in open rate of sent messages through the wellness program app of salient vs non salient arm
Decrease in medically attended flu events of messaged vs control	Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)	Decrease in observed flu rate for messaged users
Increase in vaccination rate for users messaged within 2 days before of an expected rx pick-up.	Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)	Increase in vaccination rate of users messaged within 2 days before an expected Rx pick up from a pharmacy relative to their paired partners.
Increase in reporting of flu vaccination through wellness app of salient vs non-salient	Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)	Increase in reporting vaccination through the wellness program app following messages

Trial Locations

Locations (1)

Evidation Health; 🇺🇸 Santa Barbara, California, United States