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Effectiveness of SMS Nudging to Increase Coverage of Influenza Vaccination Among the Elderly

Not Applicable
Not yet recruiting
Conditions
Influenza
Interventions
Behavioral: Polish/Ukrainian SMS
Behavioral: Norwegian SMS
Registration Number
NCT06486766
Lead Sponsor
Norwegian Institute of Public Health
Brief Summary

The trial will investigate to what extent SMS reminders for influenza vaccination increases coverage of influenza vaccination among elderly from the majority population, and among elderly from immigrant groups with low vaccination coverage

Detailed Description

Background: The coverage of influenza vaccination among elderly in Norway is insufficient, especially in some immigrant groups. To improve public health, there is a need for an intervention that can increase influenza vaccination coverage. Further, interventions tailored to reduce potential barriers among immigrants can reduce health inequities.

Objective: InfluSMS aims to determine if SMS nudging increases vaccination coverage among those aged 65 or older (i) in Norway's general population; (ii) among immigrants born in Poland; (iii) among immigrants born in Ukraine; and to evaluate the impact of SMS nudging in Norwegian versus in the official language of the native country of immigrants born in Poland or Ukraine.

Methods: InfluSMS is a pragmatic randomized controlled trial conducted among people aged 65 or older residing in Norway. Influenza vaccination coverage is the main outcome, measured in control and intervention arms for each of the three populations listed above. In all three populations, the control arm is standard care, i.e., no individual reminder for influenza vaccination. All populations have an intervention arm that will receive an SMS nudge in the Norwegian language. In addition, the Polish and Ukrainian immigrant populations include a second intervention arm that will receive an SMS nudge in Polish or Ukrainian, respectively. Allocation to study arm is randomized, and the intervention will take place at the start of the 2025/2026 influenza season. All eligible individuals will be passively followed up through the National Immunisation Registry SYSVAK, from which individual influenza vaccination status three months after the SMS nudge will be extracted.

Results: Inclusion of participants will start in the third quarter of 2025, and the registry data will be available in the first quarter of 2026. Coverage rates of each strategy, and coverage differences between strategies will be presented.

Implications: SMS nudging could be integrated into the national influenza vaccination program if the trial shows it effectively increases influenza vaccination coverage among the elderly. Further, the trial will establish whether language is a barrier for influenza vaccination uptake among recent immigrant groups that have low influenza vaccination coverage, and to what extent this potential barrier can be diminished by SMS nudging in the official language of their native country.

Recruitment & Eligibility

Status
NOT_YET_RECRUITING
Sex
All
Target Recruitment
1000000
Inclusion Criteria
  • Aged 65+ (age at the end of 2025, i.e., born 1960 or earlier)
  • Resident in Norway and have a valid ID number on 1 September 2025
  • Have a registered mobile phone number
Exclusion Criteria
  • Have received the 2025 influenza vaccine prior to the SMS nudge dispatch date
  • Have emigrated or died before SMS nudge dispatch date

Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Arm && Interventions
GroupInterventionDescription
Polish/Ukrainian SMSPolish/Ukrainian SMS-
Norwegian SMSNorwegian SMS-
Primary Outcome Measures
NameTimeMethod
Influenza vaccination coverage (%)Three months following the intervention, during the 2025/2026 influenza season

The percent uptake of the influenza vaccine in the population of interest

Secondary Outcome Measures
NameTimeMethod
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