Energy Labelling for Alcohol Drinks in New Zealand: Consumers Perceptions and Impacts on Purchase Behaviour
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 发起方
- 入组人数
- 615
- 试验地点
- 1
- 主要终点
- Consumer online purchasing behaviour
研究概览
简要总结
A two-stage qualitative and quantitative study to provide insight into consumers' awareness of energy in alcoholic beverages, and how energy labelling effects consumer behaviour.
详细描述
Rationale: In 2016/2017, one in five (19.5%) New Zealand adults (≥15 years and older) had an alcohol drinking pattern that carriers a risk of harming the drinker or another, and one in three (32.9%) young adults aged 18 to 24 years are hazardous drinkers. To reduce alcohol-related harm and help New Zealanders make positive decisions about their alcohol use, strategies are needed that not only inform them about health risks but also alter the environment they find themselves in on a daily basis. Unlike most packaged food products, alcoholic beverages are not required to present a statement of the composition of the product, such as amount of alcohol, energy or the nutrient content. It has been suggested that in the absence of this information, consumers of alcohol have no idea how much energy, alcohol or kilojoules they are consuming. Research indicates that nutrition labelling of food and non-alcoholic beverage products does impact consumer perceptions and product evaluations. A recent poll by Stuff showed that 83% of 3,300 New Zealanders indicated that they want to know what they are consuming and supported placement of ingredients and nutritional information on alcohol products.
Objectives: To provide insight into consumers' awareness of energy in alcoholic beverages, and in their views on energy labelling of alcoholic beverages. The project also aims to explore the effects of different types of energy labelling on consumers alcohol purchase behaviour.
Design: Two-staged qualitative and quantitative study.
- Qualitative stage: Focus groups.
- Quantitative stage: Four-arm randomised controlled trial. This qualitative stage aims to test the effects of three different types of alcohol energy labels on alcoholic beverages on (online) purchase behaviour, compared to a control (no label) condition, using an 'online shopping cart'.
Recruitment: Panel.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Health Services Research
- 盲法
- None
盲法说明
Due to the nature of the intervention, it will not be possible to blind participants or research staff to the different conditions.
入排标准
- 年龄范围
- 18 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •are ≥18 years of age;
- •having purchased and consumed at least one alcoholic beverage in the past month;
- •be able to read English;
- •reside in New Zealand;
- •be a member of the online panel of "Research Now Survey Sampling International".
排除标准
- •Participants not meeting the eligibility criteria will be excluded.
结局指标
主要结局
Consumer online purchasing behaviour
时间窗: Measured immediately after randomization
Consumer online purchasing behaviour assessed on an 11-point Juster scale (where 1 = no chance/almost no chance and 11 = certain/practically certain
次要结局
- Purchase behaviour(Measured immediately after randomization)
- Perceived confidence in estimating energy content of displayed product(Measured immediately after randomization)
- Perceived and estimated energy content of displayed product(Measured at randomization)
- Support for displayed label(Measured at randomization)
- Intention to consume displayed product(Measured immediately after randomization)
- Attitudes towards alcohol(Measured immediately after randomization)
- Attitudes towards displayed product(Measured immediately after randomization)
研究者
Natalie Walker
Associate Professor
University of Auckland, New Zealand