Pacific Northwest Female Urinary Incontinence Treatment Digital Awareness Project

Completed

• Conditions: Urinary Incontinence
• Interventions: Other: Facebook Advertisements; Other: Google Advertisements

• Registration Number: NCT04464928
• Lead Sponsor: Oregon Health and Science University

Brief Summary

The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.

Detailed Description

The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.

Study Timeline

• Study First Submitted: 2020-06-18
• Study First Submitted QC: 2020-07-06
• Study First Posted: 2020-07-09
• Study Start: 2020-11-01
• Primary Completion: 2020-12-15
• Study Completion: 2021-03-31
• Status Verified: 2022-05
• Last Update Submitted: 2022-05-05
• Last Update Posted: 2022-05-11

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 119

Inclusion Criteria

• Internet user in Idaho, Oregon, or Washington states

Exclusion Criteria

• Identified geographic location outside Idaho, Oregon, or Washington states
• Users identified by the advertising platforms as male.

Study & Design

• Study Type: OBSERVATIONAL
• Study Design: Not specified

Arm && Interventions

Group	Intervention	Description
User interests	Facebook Advertisements	Facebook advertisements arm
User characteristics	Google Advertisements	Google advertisements arm

Primary Outcome Measures

Name	Time	Method
Population website engagement	Through study completion, up to 4 months in duration from the start of advertising	Number of website visits per capita through study advertisements.

Secondary Outcome Measures

Name	Time	Method
Impressions due to advertisements	Through study completion, up to 4 months in duration from the start of advertising	Number of advertisement views per capita of the study advertisements.
Website users due to advertisements	Through study completion, up to 4 months in duration from the start of advertising	Number of new users per capita coming to the VoicesForPFD.org website through study advertisements.

Trial Locations

Locations (1)

Oregon Health & Science University; 🇺🇸 Portland, Oregon, United States