ChildObesity180 - Social Marketing Campaign to Encourage Healthful Eating in Restaurants for Children

Not Applicable

Completed

• Conditions: Child Overnutrition
• Interventions: Behavioral: Social marketing campaign

• Registration Number: NCT03422926
• Lead Sponsor: Tufts University

Brief Summary

The purpose of this study is to determine whether a messaging campaign affects the calories ordered for and consumed by children in a quick serve restaurant setting.

Detailed Description

ChildObesity180 seeks to develop and implement a messaging campaign informed by evidence-based behavioral theory as well as perspectives from parents, children, and the restaurant industry. The campaign aims to help parents choose healthful options for their children when dining in the quick-serve restaurant setting. Aim 1 is campaign development. Aims 2 and 3 are assessment (i.e., Randomized controlled trial and revenue analysis). Hypotheses are that the messaging campaign will be associated with fewer calories ordered/consumed by children in the quick serve setting; and the campaign will not negatively impact quick serve restaurant revenue.

Study Timeline

• Study Start: 2015-10
• Primary Completion: 2016-10
• Study Completion: 2016-10
• Study First Submitted: 2017-04-24
• Status Verified: 2018-01
• Study First Submitted QC: 2018-01-30
• Last Update Submitted: 2018-01-30
• Study First Posted: 2018-02-06
• Last Update Posted: 2018-02-06

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 2646

Inclusion Criteria

• Parent or legal guardian of a 4 - 12 year old child (who is present)
• Have not participated in the study before
• <<Intervention community only>> live, work, or frequently travel to community

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Exclusion Criteria

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Intervention	Social marketing campaign	Social marketing messaging campaign

Primary Outcome Measures

Name	Time	Method
kilocalories consumed	change from baseline to follow-up 3-5 months later	Child plate waste will be collected, weighed and digitally imaged; a subset will be analyzed using bomb calorimetry.
kilocalories ordered	change from baseline to follow-up 3-5 months later	Receipt data will be used to determine what items were ordered for the parent and child, and kcals will be calculated using nutrition information from the restaurant and bomb calorimetry.