Evaluating a Marketing Campaign to Increase Participation in School Meals
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 832
- 试验地点
- 2
- 主要终点
- Children's consumption of school breakfasts
研究概览
简要总结
This study aims to determine whether an online marketing campaign increases children's school meal participation. Parents whose children do not currently eat school meals frequently will be exposed to messages designed to encourage their children's increased participation in school meals.
详细描述
In this 6-week-long online randomized controlled trial, participants will be randomized to one of two arms: 1) Control (neutral) messages or 2) Messages designed to increase school meal participation. In each arm, participants will join private Facebook groups corresponding to their study arm. The study team will post campaign messages to these groups. Participants will answer online survey questions before and after the study on their attitudes about school meals and their child's participation in school meals.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Other
- 盲法
- Single (Investigator)
盲法说明
The investigator and data analyst will not be aware of participants' assignments.
入排标准
- 年龄范围
- 18 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •18 years or older
- •Parent of a child attending a public school in grades 1-5
- •Resides in one of the following states: California, Colorado, Maine, Minnesota, Michigan, Massachusetts, New Mexico, Vermont
- •Has internet access
- •Has a Facebook account
- •Child consumes 3 or fewer school lunches per week or 3 or fewer school breakfasts per week
排除标准
- •Younger than 18 years old
- •Does not have a child attending a public school in grades 1-5
- •Resides out of one of the following states: California, Colorado, Maine, Minnesota, Michigan, Massachusetts, New Mexico, Vermont
- •Does not have internet access
- •Does not have a Facebook account
- •Child consumes more than 3 school lunches per week and more than 3 school breakfasts per week
结局指标
主要结局
Children's consumption of school breakfasts
时间窗: Collected in a ~10 minute survey at baseline and again at 6 weeks.
Parental report of the usual number of days per week their child ate school breakfast during the past month. Assessed with 1 item: Thinking about the last month, how many days a week did your child usually eat school breakfast?" This item will be scored on a 6-point scale from "0 days per week" (0) to "5 days per week" (5).
Children's consumption of school lunches
时间窗: Collected in a ~10 minute survey at baseline and again at 6 weeks.
Parental report of the usual number of days per week their child ate school lunch during the past month. Assessed with 1 item: "Thinking about the last month, how many days a week did your child usually eat school lunch?" This item will be scored on a 6-point scale from "0 days per week" (0) to "5 days per week" (5).
次要结局
- Perceived healthfulness of school breakfast(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Intentions to encourage their children's consumption of school lunch(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Intentions to encourage their children's consumption of school breakfast(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Barriers to children's school lunch consumption(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Noticing the school meal campaign(Collected in a ~10 minute survey at 6 weeks.)
- Number of school meals campaign topics recognized(Collected in a ~10 minute survey at 6 weeks.)
- Knowledge that school breakfast is free(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Perceived healthfulness of school lunch(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Social interactions about school meals(Collected in a ~10 minute survey at 6 weeks.)
- Frequency of reading campaign messages(Collected in a ~10 minute survey at 6 weeks.)
- Social interactions about campaign(Collected in a ~10 minute survey at 6 weeks.)
- Perceived benefits of school lunch(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Perceived benefits of school breakfast(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Knowledge that school lunch is free(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Barriers to children's school breakfast consumption(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Household food insecurity(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
- Child food insecurity(Collected in a ~10 minute survey at baseline and again at 6 weeks.)
研究者
Anna Grummon
Assistant Professor
Stanford University