Assessing the effectiveness of front-of-pack food labels in Kenya

Not Applicable

• Conditions: Identification of unhealthy foods using different front-of-pack labels in urban and rural settings in Kenya; Not Applicable

• Registration Number: ISRCTN82491256
• Lead Sponsor: International Development Research Centre

Brief Summary

Not available

Detailed Description

Not available

Study Timeline

• Results First Posted: 1900-01-01
• Study Start: 2023-12-06
• Last Update Posted: 22 January 2024
• Study Completion: 2025-01-31

Recruitment & Eligibility

• Status: Ongoing
• Sex: All
• Target Recruitment: 2196

Inclusion Criteria

Participants >18 years and those who purchase packaged products.

Exclusion Criteria

1. Participants aged less than 18 years
2. Participants working in the marketing industry, food and beverage companies, health promotion, tobacco industry, and food and beverage industry (e.g., supermarkets, restaurants, retail companies)

Study & Design

• Study Type: Interventional
• Study Design: Not specified

Primary Outcome Measures

Name	Time	Method
Measured during the control and intervention phases:<br>1. Identification of foods high in nutrients of concern measured by presenting products and asking the participant to identify the products that are high in salt, sugar, and fat (yes, no, or don’t know) and identify the products as unhealthy (healthy or unhealthy)<br>2. Identification of unhealthy foods measured by presenting paired images of products and asking the participant to identify the product higher in salt, sugar, or fat and determine the unhealthier product.<br>3. Consumers intention to purchase unhealthy foods measured using a four-point Likert scale.

Secondary Outcome Measures

Name	Time	Method
There are no secondary outcome measures