Study of the Diffusion of a Smoking Cessation Application Through an Online Network

Not Applicable

Completed

• Conditions: Use and Dissemination of Smoking Cessation Intervention; Cessation of Smoking
• Interventions: Behavioral: Facebook app - condition z; Behavioral: Facebook app - condition t; Behavioral: Facebook app - condition B-passive; Behavioral: Facebook app - condition B-active

• Registration Number: NCT01746472
• Lead Sponsor: Truth Initiative

Brief Summary

Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.

Detailed Description

Not available

Study Timeline

• Study Start: 2012-12
• Study First Submitted: 2012-12-03
• Study First Submitted QC: 2012-12-10
• Study First Posted: 2012-12-11
• Primary Completion: 2013-10
• Study Completion: 2014-10
• Status Verified: 2015-03
• Last Update Submitted: 2016-03-14
• Last Update Posted: 2016-03-15

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 11413

Inclusion Criteria

• Facebook user
• Age 18 years or older
• Entered UbiQUITous Facebook Application
• Confirms smoker status
• U.S. resident

Exclusion Criteria

• Non-smoker
• Under 18 years old
• Non-U.S. resident
• Non-Facebook advertisement point of entry

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: FACTORIAL

Arm && Interventions

Group	Intervention	Description
7 - z, B-active	Facebook app - condition z	-
10 - t, B-passive	Facebook app - condition B-passive	-
15 - t, z, B-active	Facebook app - condition t	-
10 - t, B-passive	Facebook app - condition t	-
11 - t, B-active	Facebook app - condition B-active	-
14 - t, z	Facebook app - condition z	-
16 - t, z, B-active, B-passive	Facebook app - condition t	-
12 - t, B-active, B-passive	Facebook app - condition t	-
12 - t, B-active, B-passive	Facebook app - condition B-active	-
12 - t, B-active, B-passive	Facebook app - condition B-passive	-
14 - t, z	Facebook app - condition t	-
15 - t, z, B-active	Facebook app - condition z	-
15 - t, z, B-active	Facebook app - condition B-active	-
16 - t, z, B-active, B-passive	Facebook app - condition z	-
2 - B-passive	Facebook app - condition B-passive	-
4 - B-active, B-passive	Facebook app - condition B-active	-
16 - t, z, B-active, B-passive	Facebook app - condition B-passive	-
8 - z, B-active, B-passive	Facebook app - condition z	-
8 - z, B-active, B-passive	Facebook app - condition B-active	-
3 - B-active	Facebook app - condition B-active	-
4 - B-active, B-passive	Facebook app - condition B-passive	-
7 - z, B-active	Facebook app - condition B-active	-
8 - z, B-active, B-passive	Facebook app - condition B-passive	-
11 - t, B-active	Facebook app - condition t	-
16 - t, z, B-active, B-passive	Facebook app - condition B-active	-
6 - z, B-passive	Facebook app - condition z	-
6 - z, B-passive	Facebook app - condition B-passive	-

Primary Outcome Measures

Name	Time	Method
Reproductive rate	30 days	The investigators will measure the reproductive rate for each condition, in other words the average number of additional individuals that install the application for each original individual recruited to participate. Higher reproductive rates indicate more efficient and faster dissemination.

Trial Locations

Locations (1)

Truth Initiative; 🇺🇸 Washington, District of Columbia, United States