Adolescent Depression: Video Ads on Instagram

Not Applicable

Completed

• Conditions: Stigmatization; Depression
• Interventions: Behavioral: Depression, adjusted; Behavioral: Control; Behavioral: Depression

• Registration Number: NCT05755165
• Lead Sponsor: Yale University

Brief Summary

The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to:

1. Reduce stigma and self-stigma related to depression, and

2. Increase treatment-seeking intentions.

Detailed Description

Intervention videos will each be self-recorded videos (of \~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl.

The investigators intend to assign \~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos.

Outcomes will include:

1. Primary outcome: engagement (a composite of likes, shares, comments, and views)

2. Secondary outcome: clicks on a designated link at the end of the video ad.

Study Timeline

• Study First Submitted: 2023-02-15
• Study First Submitted QC: 2023-02-28
• Study First Posted: 2023-03-06
• Study Start: 2024-08-01
• Primary Completion: 2024-09-01
• Study Completion: 2024-09-01
• Status Verified: 2024-11
• Last Update Submitted: 2024-11-06
• Last Update Posted: 2024-11-08

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 1235

Inclusion Criteria

• English-speaking
• Living in the US
• Ages 14 - 18

Exclusion Criteria

• None

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Depression, adjusted	Depression, adjusted	Adolescent depression, impacted by racism
Control	Control	Control condition
Depression	Depression	Adolescent depression

Primary Outcome Measures

Name	Time	Method
Engagement composite	Day 1: within 10 minutes of viewing the ad	A sum of views, likes, shares, and comments on Instagram.; The composite is an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.

Secondary Outcome Measures

Name	Time	Method
Clicks on designated link	Day 1: within 10 minutes of viewing the ad	The number of clicks on a designated link at the end of the video ad.; Clicks are an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.

Trial Locations

Locations (2)

Yale Child Center; 🇺🇸 New Haven, Connecticut, United States

Yale Child Study Center; 🇺🇸 New Haven, Connecticut, United States