Reducing Depression-related Stigma and Increasing Help-seeking Intentions: a Randomized Trial of Video Ads on Instagram
Overview
- Phase
- Not Applicable
- Intervention
- Not specified
- Conditions
- Depression
- Sponsor
- Yale University
- Enrollment
- 1235
- Locations
- 2
- Primary Endpoint
- Engagement composite
- Status
- Completed
- Last Updated
- last year
Overview
Brief Summary
The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to:
- Reduce stigma and self-stigma related to depression, and
- Increase treatment-seeking intentions.
Detailed Description
Intervention videos will each be self-recorded videos (of \~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl. The investigators intend to assign \~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos. Outcomes will include: 1. Primary outcome: engagement (a composite of likes, shares, comments, and views) 2. Secondary outcome: clicks on a designated link at the end of the video ad.
Investigators
Eligibility Criteria
Inclusion Criteria
- •English-speaking
- •Living in the US
- •Ages 14 - 18
Exclusion Criteria
- Not provided
Outcomes
Primary Outcomes
Engagement composite
Time Frame: Day 1: within 10 minutes of viewing the ad
A sum of views, likes, shares, and comments on Instagram. The composite is an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.
Secondary Outcomes
- Clicks on designated link(Day 1: within 10 minutes of viewing the ad)