Reducing Depression-related Stigma and Increasing Help-seeking Intentions: a Randomized Trial of Video Ads on Instagram
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 1,235
- 试验地点
- 4
- 主要终点
- Engagement composite
研究概览
简要总结
The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to:
- Reduce stigma and self-stigma related to depression, and
- Increase treatment-seeking intentions.
详细描述
Intervention videos will each be self-recorded videos (of ~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl.
The investigators intend to assign ~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos.
Outcomes will include:
- Primary outcome: engagement (a composite of likes, shares, comments, and views)
- Secondary outcome: clicks on a designated link at the end of the video ad.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Prevention
- 盲法
- Single (Investigator)
入排标准
- 年龄范围
- 14 Years 至 18 Years（Child, Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •English-speaking
- •Living in the US
- •Ages 14 - 18
排除标准
- 未提供
结局指标
主要结局
Engagement composite
时间窗: Day 1: within 10 minutes of viewing the ad
A sum of views, likes, shares, and comments on Instagram. The composite is an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.
次要结局
- Clicks on designated link(Day 1: within 10 minutes of viewing the ad)