Influence of Alcohol Marketing Stimuli in Adults With Regular Alcohol Consumption

Terminated

• Conditions: Alcohol Abuse

• Registration Number: NCT05125783
• Lead Sponsor: University Hospital, Brest

Brief Summary

Alcohol use is the second leading cause of preventable death after smoking. The Evin law was built in 1991 with the goal of reducing exposure to alcohol marketing among the youngest. But this law is currently extremely weakened, and in a press release of February 26, 2018, the French Society of Alcoology is alarmed by these developments.

Studies on the impact of alcohol marketing focus for the most part on young adolescents and the links between marketing exposure and alcohol initiation. But beyond these links, little work has been done on the impact of alcohol marketing on vulnerable subjects with regular alcohol consumption. Alcohol consumption is one of the very first causes of hospitalization in France. The damage is often limited to the notion of risks of dependence, but it can appear as soon as consumption of 1 standard unit/day and mainly concerns the 45-64 year olds. To investigator knowledge, there are no studies on the impact of alcohol marketing carried out among regular alcohol users with moderate or severe alcohol use disorders.

Detailed Description

Not available

Study Timeline

• Study First Submitted: 2021-11-08
• Study First Submitted QC: 2021-11-08
• Study First Posted: 2021-11-18
• Study Start: 2022-02-07
• Primary Completion: 2023-12-07
• Study Completion: 2023-12-07
• Status Verified: 2024-03
• Last Update Submitted: 2025-02-04
• Last Update Posted: 2025-02-06

Recruitment & Eligibility

• Status: TERMINATED
• Sex: All
• Target Recruitment: 287

Inclusion Criteria

• Patient over 18 years of age
• Patient with moderate to severe alcohol use disorders (beyond 3 out of 11 criteria on the DSM-5 scale)
• Non-opposition of the patient

Exclusion Criteria

• Minor patient
• Patient who has already participated in phase 1 of the project
• Non-comprehension of the written French language
• Refusal to participate in the study
• Patient of legal age, deprived of liberty by a judicial or administrative decision or unable to express their consent

Study & Design

• Study Type: OBSERVATIONAL
• Study Design: Not specified

Primary Outcome Measures

Name	Time	Method
Alcohol marketing strategies	1 day	Confirmation of alcohol marketing strategies significantly influencing alcohol risk perception alcohol cravings in patients with moderate to severe alcohol use disordersin a large population of people with alcohol use disorders seeking care.

Secondary Outcome Measures

Name	Time	Method
Evaluation of severity of alcohol use disorders	Day 1	Severity of alcohol use disorders as measured will be evaluated by Alcohol Use Disorders Identification Test (AUDIT) scale. AUDIT is a 10-item screening tool to assess alcohol consumption, drinking behaviors, and alcohol-related problems. A score of 8 or more is considered to indicate hazardous or harmful alcohol use.
Alcohol craving	1 day	Self-assessment of craving measured by a visual analog scale from 0 (no craving for alcohol) to 10 (irrepressible craving for alcohol) relative to the question "How much do you estimate your craving for alcohol? "
Alcohol consumption	Day1	Assessment of the type of alcohol consumption
Socio-demographic characteristics	Day 1	The impact of marketing stimuli will be evaluated according to socio-demographic characteristics.

Trial Locations

Locations (7)

Morgane GUILLOU-LANDREAT; 🇫🇷 Brest, France

François-Néri VANDERMERSCH; 🇫🇷 Bouguenais, France

Jean-Pierre SIMSON; 🇫🇷 Brest, France

Pascale ROZEC; 🇫🇷 Landerneau, France

Les Apsyades; 🇫🇷 Bouguenais, France

Hôpital Paul Brousse; 🇫🇷 Villejuif, France

Benoit SCHRECK; 🇫🇷 Nantes, France