Prosocial Exercise: Does Exercising for Charity Result in Greater Well-Being and Physical Activity?

Physical inactivity is a prevalent problem, with few Canadians active enough to accrue the health-related benefits associated with exercise. In response to ineffective means of physical activity promotion efforts, recent work suggests focusing on well-being as an outcome of exercise to better promote such behaviour.

Well-being is often conceptualized from two separate fields of study: hedonia and eudaimonia. Hedonia is concerned with the experience of pleasure and the avoidance of pain and is often equated to happiness. Conversely, eudaimonia is associated with more existential concerns and is sometimes equated with 'personal meaning'.

While hedonic well-being has been reliably linked to increased physical activity behaviour, less is understood about the possible effects of eudaimonic well-being on exercise engagement. As such, research should work towards developing a greater understanding of the relationship between well-being and physical activity. In doing so, research may be able to ascertain whether the experience of both hedonic and eudaimonic well-being is effective in increasing exercise engagement.

One particular behaviour that has been reliably linked to well-being is prosocial behaviour, or behaviour undertaken voluntarily with the aim of aiding or benefitting others. In particular, a wide variety of research has established a link between well-being and prosocial behaviours including volunteering and prosocial spending. Furthermore, engaging in prosocial behaviour has been identified as an effective means of motivating individuals and increasing performance.

As prosocial behaviour has been linked to increased hedonic and eudaimonic well-being, and as prosocial motivation has been identified as a powerful means of behaviour change, prosocial exercise, or engaging in physical activity to benefit others, may produce increases in well-being and future physical activity behaviour. As prosocial exercise is a common and popular activity (e.g., engaging in charity runs such as Run for the Cure or Relay for Life), research should work to ascertain whether increased well-being is related to prosocial exercise, and whether this association results in increased exercise behaviour.