Social Marketing in Prevention Actions

Completed

• Conditions: Sedentary Behavior; Aging
• Interventions: Other: Social marketing campaign

• Registration Number: NCT04136938
• Lead Sponsor: Centre Hospitalier Universitaire de Saint Etienne

Brief Summary

Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

Detailed Description

This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign.

The main goal is to improve attendance at our fall prevention program.

Study Timeline

• Study First Submitted: 2019-10-18
• Study First Submitted QC: 2019-10-21
• Study First Posted: 2019-10-23
• Study Start: 2020-03-09
• Primary Completion: 2021-07-01
• Study Completion: 2021-07-01
• Status Verified: 2024-07
• Last Update Submitted: 2024-07-09
• Last Update Posted: 2024-07-10

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 210

Inclusion Criteria

• People living in the one of the territories of the study
• People without medical contraindications to participate in moderate physical activity
• People who has received information about the study and its rights to its data

Exclusion Criteria

• People unable to attend workshops
• People already registered for adapted physical activity
• People who refused to participate to the study.

Study & Design

• Study Type: OBSERVATIONAL
• Study Design: Not specified

Arm && Interventions

Group	Intervention	Description
Intervention group (social marketing campaign)	Social marketing campaign	People aged 60 and over will be included. They will receive a social marketing campaign.

Primary Outcome Measures

Name	Time	Method
Rate of attendance rate of participants at social marketing campaign (%)	Years: 1	Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group.

Secondary Outcome Measures

Name	Time	Method
Life quality of participants measured by SF-36 questionnaire score	Years: 0, 1	The SF-36 is a self-questionnaire to assess the quality of life and contains 36 items with minimum score 0 (bad quality life) and maximum score at 100 (good quality life).
Rate of attendance rate of participants at fall prevention workshop sessions (%)	Years: 1	Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group.
Physical activity level of participants measured by IPAQ questionnaire	Years: 0, 1	The International Physical Activity Questionnaire (IPAQ): short version for elderly people is a self-questionnaire to assess the Physical Activity and contains 7 items. Computation of the total score for the short form requires summation of the duration (in minutes) and frequency (days) of walking, moderate-intensity and vigorous-intensity activities.

Trial Locations

Locations (1)

Chu Saint-Etienne; 🇫🇷 Saint-etienne, France