Spurring Innovation to Promote HIV Testing: An RCT Evaluating Crowdsourcing

Not Applicable

Completed

• Conditions: HIV
• Interventions: Behavioral: Crowdsourced Video; Behavioral: Conventional Video

• Registration Number: NCT02248558
• Lead Sponsor: University of North Carolina, Chapel Hill

Brief Summary

Crowdsourcing may be a powerful tool to spur the development of innovative videos to promote HIV testing among key populations such as men who have sex with men (MSM) and transgender (TG) individuals. The purpose of this randomized controlled trial is to compare the effect of a crowdsourced video and a conventional video on first-time HIV testing among MSM and TG in China. The crowdsourced video was developed using an open contest, formal transparent judging, and an incentive of marketing promotion. The hypothesis is that a crowdsourced video will be equivalent (within a margin of 3%) to a conventional video in terms of self-reported first-time HIV testing within 3-4 weeks of watching the video.

Detailed Description

Not available

Study Timeline

• Study Start: 2014-09
• Study First Submitted: 2014-09-17
• Study First Submitted QC: 2014-09-22
• Study First Posted: 2014-09-25
• Primary Completion: 2014-11
• Study Completion: 2014-11
• Results First Submitted: 2016-10-26
• Results First Submitted QC: 2016-10-26
• Status Verified: 2016-12
• Results First Posted: 2016-12-20
• Last Update Submitted: 2016-12-20
• Last Update Posted: 2017-02-10

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 721

Inclusion Criteria

• Born biologically male or identify as transgender
• 16 years or older
• Lifetime anal sex with another man
• Providing informed consent and active mobile phone number

Exclusion Criteria

• HIV-infected
• HIV-tested ever in the past

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Crowdsourced video	Crowdsourced Video	This arm will receive a one-minute crowdsourced video promoting HIV test uptake.
Conventional video	Conventional Video	This arm will receive a one-minute conventional video promoting HIV test uptake.

Primary Outcome Measures

Name	Time	Method
First-Time HIV Testing	Up to 4 weeks following the video intervention	All individuals enrolled in the study will receive a cell phone text message three weeks later asking if they have received an HIV test. Among those individuals who do not respond to the text message, another text will be sent at four weeks after the video. We anticipate the median duration of follow-up to be approximately 3.5 weeks following the video intervention.

Secondary Outcome Measures

Name	Time	Method
Cost-effectiveness of Developing HIV Testing Promotional Videos	Up to one year	Cost-effectiveness of developing the crowdsourced video compared to the conventional video
Likelihood of HIV Testing	Up to one day	All individuals will be asked how likely they are to test for HIV soon immediately before and after watching the videos (during enrollment). Likelihood of HIV testing will be measured on a 4-point numerical Likert scale rating scale. 0 will be "very unlikely", 1 will be "unlikely", 2 will be likely, and 3 will be very likely. The percentage of individuals who report increased likelihood of HIV testing will be reported.

Trial Locations

Locations (1)

UNC Project-China; 🇨🇳 Guangzhou, China