Estimating the Short-term Effectiveness of Online Advertisements for Improving Health
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 发起方
- 入组人数
- 2,000,000
- 试验地点
- 1
- 主要终点
- The number of people who increase and the number of people who decrease searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors
研究概览
简要总结
Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ads are more effective as apparent in the subsequent queries to Bing submitted by users who saw the ads.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Supportive Care
- 盲法
- Double (Participant, Investigator)
入排标准
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Use of the Bing ad system with target phrases.
排除标准
- 未提供
研究组 & 干预措施
Control
People who make target queries, but are not shown the ads.
Intervention
People shown ads with referral to target websites.
干预措施: Ads display with target websites (Behavioral)
Intervention with control websites
People shown ads with referral to control websites.
干预措施: Ads display with control websites (Behavioral)
结局指标
主要结局
The number of people who increase and the number of people who decrease searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors
时间窗: Up to 1 month after the intervention
Increase or decrease in searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors. This measure of outcome was previously used in E. Yom-Tov, Muennig \& El-Sayed (2016).
次要结局
- Clickthrough rates(During the intervention itself and up to 1 minute after the intervention (advertisement display).)