Cannabis Edibles Packaging Imagery Experiment
- Conditions
- Cannabis Use
- Interventions
- Behavioral: Packaging imageryBehavioral: No Imagery (Control)
- Registration Number
- NCT06358144
- Lead Sponsor
- Wake Forest University Health Sciences
- Brief Summary
The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.
- Detailed Description
Cannabis edibles are rapidly leading the legal recreational cannabis market. Cannabis edibles present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Tetrahydrocannabinol (THC) . Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of four images commonly found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any imagery.
Recruitment & Eligibility
- Status
- COMPLETED
- Sex
- All
- Target Recruitment
- 1260
- US resident
- Aged 18-65, inclusive
- Up to 13% of participants will be those who identify as Black/African American
- Up to 16% of participants will be those who identify as Hispanic
- Approximately 50% of participants will be past year cannabis users
- Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
- Does not currently reside in the United States
- Younger than 18 or older than 65
- Does not provide information regarding history of cannabis use
- Otherwise eligible but demographic and/or user group quotas have been met
- Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- PARALLEL
- Arm && Interventions
Group Intervention Description Flavor Imagery Packaging imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme. Animal Imagery Packaging imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme. Nature Imagery Packaging imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme. No Imagery (Control) No Imagery (Control) Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery. Medical Imagery Packaging imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
- Primary Outcome Measures
Name Time Method Product Appeal Scoring After exposure to product packaging - up to 1 min Two items to assess different facets of the construct, analyzed separately.
1. How appealing is this product to you?
2. How appealing is this packaging to you? Response options: (0) Not at all appealing to (10) Very appealing Higher score denotes higher appealWillingness to Try Product Scoring After exposure to product packaging - up to 1 min One question will assess the participant's willingness to try the product shown and one question assessing the participants' desire to try the product based on the product packaging; analyzed separately.
1. How interested would you be in a free sample of this product? Response options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very
2. How much does seeing this packaging make you want to try this edible? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot Higher scores denote more willingness to try productHarm Perceptions (Absolute) Scoring After exposure to product packaging - up to 1 min One question assessing participants' opinions of safety of the product and one question assessing participants' opinions of product safety based on the packaging; analyzed separately.
1. How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe
2. How much does this packaging make you think this edible is safe to consume? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot Higher scores denote higher safeness perception
- Secondary Outcome Measures
Name Time Method Harm Perceptions (Relative) Scoring After exposure to product packaging - up to 1 min One question assessing participants' opinions of safety of the product compared to other, similar, products.
1. Compared to other edible products on the market, how safe do you think the edible in this package is? Response options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer Higher scores denote higher safeness perceptionPerception of Quality Scoring After exposure to product packaging - up to 1 min Three items to assess the participants' perceptions of the quality of the product; all analyzed separately.
1. To what extent do you agree or disagree that this looks like a good quality product?
2. To what extent do you agree or disagree that this edible might taste good? Response options: (1) Strongly disagree to (5) Strongly agree
3. How much does this packaging make you think this edible is healthy? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot Higher scores denote higher quality perceptionAppeal to Children Scoring After exposure to product packaging - up to 1 min One item to assess the participants' assessment of the product packaging's potential appeal to children.
1. How appealing do you think this packaging would be to children? Response options: (0) Not at all appealing to (10) Very appealing Higher scores denote higher appeal
Trial Locations
- Locations (1)
Wake Forest University Health Sciences
🇺🇸Winston-Salem, North Carolina, United States