Cannabis Edibles Packaging Imagery Experiment
- Conditions
- Cannabis Use
- Interventions
- Behavioral: Packaging imageryBehavioral: No Imagery (Control)
- Registration Number
- NCT06358144
- Lead Sponsor
- Wake Forest University Health Sciences
- Brief Summary
The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.
- Detailed Description
Cannabis edibles are rapidly leading the legal recreational cannabis market. Cannabis edibles present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Tetrahydrocannabinol (THC) . Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of four images commonly found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any imagery.
Recruitment & Eligibility
- Status
- COMPLETED
- Sex
- All
- Target Recruitment
- 100
- US resident
- Aged 18-65, inclusive
- Up to 13% of participants will be those who identify as Black/African American
- Up to 16% of participants will be those who identify as Hispanic
- Approximately 50% of participants will be past year cannabis users
- Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
- Does not currently reside in the United States
- Younger than 18 or older than 65
- Does not provide information regarding history of cannabis use
- Otherwise eligible but demographic and/or user group quotas have been met
- Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- PARALLEL
- Arm && Interventions
Group Intervention Description Flavor Imagery Packaging imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme. Animal Imagery Packaging imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme. Nature Imagery Packaging imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme. No Imagery (Control) No Imagery (Control) Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery. Medical Imagery Packaging imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
- Primary Outcome Measures
Name Time Method Product Appeal Scoring After exposure to product packaging - up to 1 min One item to assess the appeal of the product. Results will be reported as mean for all products within condition.
Question: How appealing is this product to you? Response options: (0) Not at all appealing to (10) Very appealingPackage Appeal Scoring After exposure to product packaging - up to 1 min One item to assess appeal of the packaging of the product. Results will be reported as mean for all products within condition.
Question: How appealing is this packaging to you? Response options: (0) Not at all appealing to (10) Very appealingProduct Harm Perceptions (Absolute) Scoring After exposure to product packaging - up to 1 min After exposure to product packaging; 1 min One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response.
Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safePackage Harm Perceptions (Absolute) Scoring After exposure to product packaging - up to 1 min One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response.
Question: How much does this packaging make you think this edible is safe to consume? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lotWillingness to Try Free Sample Scoring After exposure to product packaging - up to 1 min One question will assess the participant's willingness to try the product shown. Results will be reported as the number of each type of response.
Question: How interested would you be in a free sample of this product? Response options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) VeryWillingness to Try Product Scoring After exposure to product packaging - up to 1 min One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response.
Question: How much does seeing this packaging make you want to try this edible? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
- Secondary Outcome Measures
Name Time Method Appeal to Children Scoring After exposure to product packaging - up to 1 min One item to assess the participants' assessment of the product packaging's potential appeal to children. Results will be reported as mean for all products within condition.
Question: How appealing do you think this packaging would be to children? Response options: (0) Not at all appealing to (10) Very appealingHarm Perceptions (Relative) Scoring After exposure to product packaging - up to 1 min One question assessing participants' opinions of safety of the product compared to other, similar, products. Results will be reported as the number of each type of response.
Question: Compared to other edible products on the market, how safe do you think the edible in this package is? Response options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer
Trial Locations
- Locations (1)
Wake Forest University Health Sciences
🇺🇸Winston-Salem, North Carolina, United States