Oral Nicotine Pouch Marketing Features Influence on Perceptions
- Conditions
- Tobacco Use
- Interventions
- Other: Tobacco-freeOther: DiscreteOther: Convenient
- Registration Number
- NCT06605924
- Lead Sponsor
- Johns Hopkins Bloomberg School of Public Health
- Brief Summary
This study tests the effects of three oral nicotine marketing features on product perceptions.
- Detailed Description
Not available
Recruitment & Eligibility
- Status
- ENROLLING_BY_INVITATION
- Sex
- All
- Target Recruitment
- 5000
- Live in the US
- For youth age <21: Never used any nicotine pouch
- For adults: Smoked greater than or equal to 100 cigarettes in during lifetime
- For adults: Currently smoke some or all days
- For adults: No regular use of oral nicotine pouches
- For adults: No past 30-day pouch use
- Do not live in the US
- For youth age <21: Ever used nicotine pouches
- For youth age <21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product
- For adults: Smoked <100 cigarettes in life
- For adults: Does not currently smoke some or all days
- For adults: Regular use of oral nicotine pouches
- For adults: Past 30-day pouch use
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- CROSSOVER
- Arm && Interventions
Group Intervention Description Tobacco-free Tobacco-free Viewing a static advertisement Discrete Discrete Viewing a static advertisement Convenient Convenient Viewing a static advertisement
- Primary Outcome Measures
Name Time Method Absolute perceived harm Immediately after viewing ad How harmful participant perceives the product to be. Participants will answer a survey item, How harmful do you think this product is to your health; with response options ranging from 0-Not at all harmful to 4-Extremely harmful.
Relative perceived harm Immediately after viewing ad How harmful participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item, Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco; alcohol; cannabis\], how harmful do you think the advertised product is? with response options ranging from 0-a lot less harmful to 4-a lot more harmful.
Absolute perceived addictiveness Immediately after viewing ad How addictive participant perceives the product to be. Participants will answer a survey item, How addictive do you think this product is; with response options ranging from 0-not at all addictive to 4-extremely addictive.
Relative perceived addictiveness Immediately after viewing ad How addictive participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item; Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco products; alcohol; cannabis\], how addictive do you think the advertised product is; with response options ranging from 0-a lot less addictive to 4-a lot more addictive.
Product appeal Immediately after viewing ad How appealing participant perceives the product to be. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am curious about the product in the ad;, with response options from 0-strongly disagree to 4-strongly agree.
Use intention Immediately after viewing ad Perceived likelihood of using the product. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am interested in using the product in the ad, with response options from 0-strongly disagree to 4-strongly agree.
- Secondary Outcome Measures
Name Time Method Perceived ability to satisfy nicotine cravings Immediately after viewing ad Perceived ability of the product to satisfy one's nicotine carvings. Participants will answer a survey item to indicate how much they agree or disagree with the statement; The product in the ad would satisfy nicotine cravings, with response options from 0-strongly disagree to 4-strongly agree.
Perceived ability to help one quit smoking Immediately after viewing ad Perceived ability of the product to help one quit smoking cigarettes. Participants will answer a survey item to indicate how much they agree or disagree with the statement;The product in the ad would help with quitting smoking;, with response options from 0-strongly disagree to 4-strongly agree.
Trial Locations
- Locations (1)
2213 McElderry St.
🇺🇸Baltimore, Maryland, United States