ASIC
- Conditions
- Social influenceColourAssociationsPopularityTasteChoiceHealthinessAttractiveness
- Registration Number
- NL-OMON20259
- Lead Sponsor
- ederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO grant number: 057-13-001)
- Brief Summary
Not available
- Detailed Description
Not available
Recruitment & Eligibility
- Status
- Pending
- Sex
- Not specified
- Target Recruitment
- 27
Inclusion Criteria
•Age: 18 - 30 years old
•BMI: 18.5 – 27 kg/m2
Exclusion Criteria
•Colour-blind
•Having difficulties with tasting, smelling, swallowing or eating
Study & Design
- Study Type
- Interventional
- Study Design
- Not specified
- Primary Outcome Measures
Name Time Method Experimental task 1: Social influences<br /><br>The main study parameter is the difference in brain activation when (1) evaluating packages containing information on popularity or not, and (2) when indicating purchase intention between conditions. <br /><br /><br><br>Experimental task 2: Colour cue<br /><br>The main study parameter is the difference in brain activation when evaluating packages containing different colours (signalling healthiness or attractiveness) combined with tasting.<br>
- Secondary Outcome Measures
Name Time Method Secondary parameters Social influences<br /><br>The secondary study parameter is to assess the use of (brain) activity coefficients as mediators in choice prediction model. <br /><br /><br><br>Secondary parameters Colour cue <br /><br>The secondary study parameter is the difference in brain activation when evaluating packages containing different colours (signalling healthiness or attractiveness) without tasting. We are also interested in the difference in brain activation when evaluating our commercially available dairy drink, or enhanced/diluted dairy drink. <br>