Emphasizing the Personal Versus the Social in Educational Interventions For Decreasing Vaccine Hesitancy

Not Applicable

• Conditions: Vaccine Hesitancy; Communication
• Interventions: Behavioral: "Social" intervention; Behavioral: "Personal" intervention; Behavioral: "Personal" + "Social" intervention

• Registration Number: NCT05120817
• Lead Sponsor: National Research University Higher School of Economics

Brief Summary

This experimental study aims to investigate the effect of different types of educational interventions on overcoming Coronavirus disease 2019 (COVID-19) vaccine hesitancy among the Higher School of Economics (HSE) bachelor students in Russia.

Detailed Description

The researchers aim to investigate the effectiveness of three types of educational interventions on overcoming COVID-19 vaccine hesitancy among the HSE bachelor students. The study design implies the comparison of three types of educational interventions which differ in the message that they deliver to the participants: the personal, the social, and a combination of the two. The effects of these interventions will be compared to the control group with no intervention.

Participants in these three experimental groups will receive a link to an educational video about the benefits and costs of vaccination against COVID-19. The videos for the three groups will contain information about vaccination, but each of them will have a different focus.

The participants will be hired on a voluntary basis. All the participants will sign the informed consent form, and the measures will be taken to ensure that their personal data will be protected.

Study Timeline

• Status Verified: 2021-11
• Study Start: 2021-11
• Study First Submitted: 2021-11-02
• Study First Submitted QC: 2021-11-11
• Last Update Submitted: 2021-11-11
• Study First Posted: 2021-11-15
• Last Update Posted: 2021-11-15
• Primary Completion: 2022-01
• Study Completion: 2022-01

Recruitment & Eligibility

• Status: UNKNOWN
• Sex: All
• Target Recruitment: 4000

Inclusion Criteria

• HSE bachelor students from 18 to 25 years old, who agreed to participate in the study.

Exclusion Criteria

• Students who have got vaccinated already.

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Social	"Social" intervention	Participants are exposed to the message about the social benefits (and costs) of vaccination which refers to public safety, the well-being of others in their community, the vulnerable groups, etc.
Personal	"Personal" intervention	Participants are exposed to the message about the personal benefits (and costs) of vaccination which refers to their own safety, their freedoms, their worries about the well-being of their significant others.
Personal + Social	"Personal" + "Social" intervention	Participants are exposed to the message about both personal and social benefits (and costs) of vaccination. The message alludes to personal safety as well as public safety and the strain on the healthcare system associated with the uncontrollable spread of the virus.

Primary Outcome Measures

Name	Time	Method
Real vaccination status	1-3 months	Participants report whether they have got vaccinated against COVID-19.

Secondary Outcome Measures

Name	Time	Method
Knowledge, attitudes, and self-reported behaviors	1-3 months	Participants will be given a questionnaire to test their knowledge, attitudes towards vaccination, and self-reported behaviors surrounding vaccination and safety protocols. The questionnaire will be designed by the researchers.

Trial Locations

Locations (1)

Higher School of Economics; 🇷🇺 Moscow, Russian Federation