Tackling Food Marketing to Children aged 9-12 years through Food Focused Advertising Media Literacy Intervention - A mixed method approach
Not Applicable
- Registration Number
- CTRI/2023/12/060581
- Lead Sponsor
- ICMR
- Brief Summary
Not available
- Detailed Description
Not available
Recruitment & Eligibility
- Status
- ot Yet Recruiting
- Sex
- Not specified
- Target Recruitment
- 0
Inclusion Criteria
School Children whose parents give consent.
Exclusion Criteria
Children with learning disability.
Study & Design
- Study Type
- Interventional
- Study Design
- Not specified
- Primary Outcome Measures
Name Time Method Development of school based food focused media literacy intervention.Timepoint: Preliminary Data Collection 3 Months. <br/ ><br>Development of literacy program 6months <br/ ><br>Pilot Testing 2 Months <br/ ><br>Base Line Data Collection 3 Months <br/ ><br>Intervention Implementation 6 Months <br/ ><br>Data Collection Post Intervention 3 Months.
- Secondary Outcome Measures
Name Time Method Food Advertising Literacy <br/ ><br>Brand Logo Recognition <br/ ><br>Food Purchase RequestTimepoint: At the end of 21 months difference in the post intervention towards food advertising literacy