A New Measure of Egg Consumption and the Effect of Social Marketing Eggs

Not Applicable

Completed

• Conditions: Nutritional Stunting
• Interventions: Other: Social Marketing Campaign

• Registration Number: NCT04461106
• Lead Sponsor: Washington University School of Medicine

Brief Summary

About 1600 children 6 to 24 months old will be enrolled from 8 egg hubs. 4 hubs will be receive social marketing campaign to raise awareness about the benefits of eggs while the other 4 will not receive social marketing campaign. Children will provide a urine sample for analysis of metabolites to correlate with egg consumption.

Detailed Description

Not available

Basic Information
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Recruitment & Eligibility
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Study & Design
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Trial Locations

Study Timeline

• Study First Submitted: 2020-06-22
• Study First Submitted QC: 2020-07-01
• Study First Posted: 2020-07-08
• Study Start: 2021-02-26
• Primary Completion: 2021-09-10
• Study Completion: 2022-09-10
• Status Verified: 2023-02
• Last Update Submitted: 2023-02-23
• Last Update Posted: 2023-02-27

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 815

Inclusion Criteria

• Health children between 6 and 24 months of age

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Exclusion Criteria

• acute malnutrition
• congenital abnormalities
• chronic debilitation disease such as heart disease, cerebral palsy, or HIV infection

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Social Marketing Campaign	Social Marketing Campaign	Select egg hubs will receive social marketing campaign which aims to raise awareness about the benefits of eggs - 'why eggs': increasing the value of eggs from a consumer perspective and encourage consumption of eggs by children (\<5yrs) and pregnant/lactating women.

Primary Outcome Measures

Name	Time	Method
Amount of egg consumed daily	12 Months	As determined by urinary metabolite concentrations. The specific metabolites will be identified in the course of the study.

Trial Locations

Locations (1)

Project Peanut Butter; 🇲🇼 Blantyre, Malawi