Young Consumers' Attitudes and Behaviour Towards Sustainable and Healthy Eating
- Conditions
- Sustainable Healthy Eating Behaviour
- Interventions
- Behavioral: Consumer reactions to tailored messages sent via app
- Registration Number
- NCT02776410
- Lead Sponsor
- Zuzanna Pieniak
- Brief Summary
The purpose is to investigate young consumers' attitudes and behaviour towards sustainable and healthy eating by applying a multidisciplinary approach, taking into account economical, marketing, public health and environmental related issues. In order to achieve this goal, consumers' reactions on interactive tailored informational messages about sustainable from social, environmental and economical point of view, as well as healthy eating behaviour in a group of Polish young adults will be investigated. Main research questions that will be addressed: What is consumer's current behaviour and perception of sustainable healthy eating? What are factors determining consumers' reactions to messages about sustainable healthy eating? What are consumers' reactions on interactive tailored communication about sustainable and healthy eating behaviour? About 200 Polish consumers will take part in this randomized controlled trial. A stratified design will be used to recruit 18-30 years old adults using smart phones. The sample will be represented for gender and region. Participants will be randomly assigned to either a study or a control group. They will complete a baseline and follow-up survey. An application for smart phones will be developed by a professional IT company in order to deliver personalised messages to the participants. Intervention will take one month. Messages developed following the theory-linked definitions of behaviour change techniques will be sent to the participants every 2-3 days. The six principles of sustainable and healthy behaviour introduced in the campaign "Livewell 2020" will be used as a base to communicate to consumers.
- Detailed Description
Not available
Recruitment & Eligibility
- Status
- COMPLETED
- Sex
- All
- Target Recruitment
- 201
- user of a smart phone
- Internet user
- user of an older version of a mobile phone
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- PARALLEL
- Arm && Interventions
Group Intervention Description Intervention group Consumer reactions to tailored messages sent via app Group receiving tailored messages promoting sustainable and healthy eating through an mobile-application together with six principles of sustainable healthy eating that will be included in the mobile application,
- Primary Outcome Measures
Name Time Method change in sustainable healthy eating behaviour measured by a Sustainable Healthy Eating index baseline and follow up 2 months later
- Secondary Outcome Measures
Name Time Method consumer attitudes towards sustainable healthy eating baseline and follow up 2 months later consumer attitudes towards sustainable healthy eating by means of quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention
consumer knowledge about sustainable healthy eating baseline and follow up 2 months later consumer subjective and objective knowledge about sustainable healthy eating by means of scales as a part of the quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention
Intention towards sustainable healthy eating baseline and follow up 2 months later Intention towards sustainable healthy eating by means of a scale as a part of the quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention
Behavioural determinants of sustainable healthy eating based on the Integrative Model baseline and follow up 2 months later Other behavioural determinants of sustainable healthy eating by means of quantitative questionnaire at the baseline survey prior to intervention and follow up survey after the intervention