The Effective Ways of Recruiting Lapsed Blood Donors: a Stratified Randomized Pilot Study
Not Applicable
Completed
- Conditions
- Blood Donor
- Interventions
- Other: Text messageOther: Telephone
- Registration Number
- NCT02646059
- Lead Sponsor
- Guangzhou Blood Center
- Brief Summary
Blood donor recruitment is an important issue in every country, since the blood supply pressure become more and more intense. Donor retention is even more important, because it is easier to recruit an old customers than a new one. Therefore, figuring the most effective ways of recruiting lapsed blood donors and understanding the reasons of not donating blood again is critical and vital for the development of blood donation.
- Detailed Description
Not available
Recruitment & Eligibility
- Status
- COMPLETED
- Sex
- All
- Target Recruitment
- 1188
Inclusion Criteria
- Donated blood at least once between 2009 to 2013, and the blood test result is qualified.
Exclusion Criteria
- Having donated again before intervened.
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- PARALLEL
- Arm && Interventions
Group Intervention Description Text group Text message Text messages containing reminds of blood donation information would be sent to donors in this group. Telephone group Telephone Investigators would give telephone calls to the donors in this group, ask the reasons why they stopped donating blood.
- Primary Outcome Measures
Name Time Method Blood donation rate four to six months Number of blood donors donate blood again divided by the number of participants in every group after intervened.
- Secondary Outcome Measures
Name Time Method Reasons of not donating again 1 months The reasons of not donating again in the telephone group.
Trial Locations
- Locations (1)
Guangzhou Blood Center
🇨🇳Guangzhou, Guangdong, China