Teva's strategy evolved from focusing on high-value generics and new drugs under Jeremy Levin to a pivot to growth strategy under Richard Francis, emphasizing biosimilars. Teva currently markets three biosimilars in the U.S. and plans to launch Selarsdi in 2025. Revenue growth is driven by branded portfolio, including Austedo XR, expected to bring in $1.6 billion in 2024.
The EC fined Teva €462.6 million for abusing its dominant position to delay competition to Copaxone, marking the first time a pharma company was held liable for 'exclusionary disparagement.' This decision highlights the rising tide of antitrust enforcement against disparagement practices in the pharma sector, raising questions about the boundary between legitimate competition and illegal means.
EU fined Teva Pharmaceutical Industries €463 million for spreading misleading info about Synthon's MS drug, delaying competition and driving up costs. Prices dropped 80% after Synthon's entry.