The Rising Importance of Real-World Data and Evidence in Pharmaceutical R&D
- Real-World Data (RWD) and Real-World Evidence (RWE) are transforming pharmaceutical R&D by complementing traditional randomized clinical trials with data collected from routine healthcare settings.
- Regulatory agencies worldwide, including the FDA and EMA, are increasingly accepting RWE for drug approvals, label expansions, and post-marketing surveillance, potentially accelerating patient access to treatments.
- RWE offers advantages including larger sample sizes, greater external validity, and insights into real-world effectiveness, though challenges remain in data quality, standardization, and privacy protection.