The FDA's OPDP issued a Notice of Violation for a migraine drug ad that overstated the speed and certainty of pain relief, with only up to 22% of patients achieving pain freedom within two hours in trials.
The advertisement, featuring Serena Williams, misleadingly suggested complete migraine pain elimination after a single dose, despite clinical trials showing 78-81% of patients not achieving this.
The FDA found that the ad's visual presentation, showing Williams' quick recovery, amplified the misleading claims about the drug's efficacy, raising concerns about promotional material accuracy.
The OPDP's scrutiny highlights the importance of precise language and data accuracy in pharmaceutical advertising, especially regarding efficacy claims and celebrity endorsements.