• FDA issues warning to AbbVie regarding misleading advertisements featuring Serena Williams for migraine drug Ubrelvy, citing unsubstantiated claims about pain elimination.
• The controversial advertisement suggests immediate pain relief after a single dose, which the FDA states has not been clinically demonstrated and could mislead healthcare providers and patients.
• This marks AbbVie's second FDA advertising violation for Ubrelvy, following a similar warning to Allergan in 2020, despite the drug generating over $1.2 billion in sales last year alongside Qulipta.