• Recent McKinsey analysis reveals first-time drug launchers have tripled their market share over the past decade, yet 67% of products fail to meet launch expectations and sales forecasts.
• Pre-commercial companies should initiate launch planning approximately 24 months before launch during Phase 2, with early KOL engagement being crucial for success, particularly in specialty and rare disease therapies.
• Digital engagement has seen dramatic growth, with Veeva Pulse reporting a five-fold increase in Approved Emails and six-fold rise in online meetings, requiring robust content management strategies.