EZZ Life Science Holdings has signed a three-year, $21 million minimum distribution agreement with ROFA Enterprises to expand genomic wellness and functional health products across Thailand, Vietnam, and Singapore.
The partnership leverages ROFA's established omnichannel distribution network reaching over 10,000 pharmacies, mother-and-baby stores, supermarkets, and online platforms throughout Southeast Asia.
EZZ maintains full control over brand integrity and product positioning while ROFA assumes all marketing, distribution, and logistics costs during the agreement period.
The deal represents a strategic expansion into one of the fastest-growing regions for consumer health and wellness, driven by rising health consciousness and expanding middle-class populations.