Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 63
- 试验地点
- 1
- 主要终点
- Amount of Time Spent Looking at the Front-of-package Sodium Label (i.e., Dwell Time)
研究概览
简要总结
The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.
详细描述
In this study, participants will attend one in-person visit, lasting approximately 15 minutes after signing informed consent. First participants will complete an eye tracking task where their attention to study stimuli is measured objectively via an eye tracker (i.e., eye tracking task). The eye tracking task will take ~5 minutes. Then, participants will complete a brief ~10 minute self-administered survey on a computer.
研究设计
- 研究类型
- Interventional
- 分配方式
- Na
- 干预模型
- Single Group
- 主要目的
- Prevention
- 盲法
- None
入排标准
- 年龄范围
- 18 Years 至 99 Years（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Adult aged 18 or older
- •Self-identifies as Hispanic or Latino
排除标准
- •Less than 18 years old
- •Does not identify as Hispanic or Latino
- •Has one of the following conditions: (Wears bifocals, glaucoma, permanently dilated pupils, eye implants [artificial lenses, not contact lenses], less than 2 eyes, or blindness)
研究组 & 干预措施
Front of package food label
4 labels (3 sodium labels, 1 control barcode label) are shown on an image of a soup can
干预措施: Text only sodium label (Behavioral)
Front of package food label
4 labels (3 sodium labels, 1 control barcode label) are shown on an image of a soup can
干预措施: Icon sodium label (Behavioral)
Front of package food label
4 labels (3 sodium labels, 1 control barcode label) are shown on an image of a soup can
干预措施: Pictorial sodium label (Behavioral)
Front of package food label
4 labels (3 sodium labels, 1 control barcode label) are shown on an image of a soup can
干预措施: Barcode label (Behavioral)
结局指标
主要结局
Amount of Time Spent Looking at the Front-of-package Sodium Label (i.e., Dwell Time)
时间窗: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
This outcome will be measured using eye tracking technology.
次要结局
- Time to First Fixation on the Front-of-package Sodium Label(During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes)
- Number of Times Looking at the Front-of-package Sodium Label (i.e., Fixation Count)(During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes)
- Understandability of Front-of-package Sodium Label(During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes)
- Self-reported Attention to the Front-of-package Sodium Label(During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes)
- Perceived Message Effectiveness of the Front-of-package Sodium Label(During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes)
- Dwell Time on "Natural" Claim(During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes)