Countering Young Adult Tobacco Marketing in Bars
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 17,422
- 试验地点
- 2
- 主要终点
- Self-Reported Tobacco Smoking in past 30 days
研究概览
简要总结
The goal of the study is to implement and evaluate interventions to decrease smoking among young adults attending bars and nightclubs. It is believed that the proportion of young adult current smokers during and after the intervention will be significantly less than the proportion of young adult smokers before the intervention in each of the study cities.
研究设计
- 研究类型
- Interventional
- 分配方式
- Non Randomized
- 干预模型
- Parallel
- 主要目的
- Prevention
- 盲法
- None
入排标准
- 年龄范围
- 18 Years 至 26 Years（Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Participants are healthy volunteers 18-26 years old currently living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, or Los Angeles who attend bars or nightclubs
- •Able to read, speak, and understand English
- •NOTE: PARTICIPANTS CAN ONLY TAKE PART IN THE STUDY BY ENCOUNTERING STUDY SURVEY TEAMS OUT AT BARS OR NIGHTCLUBS IN ONE OF THE STUDY CITIES LISTED ABOVE. PARTICIPANTS CANNOT SIGN UP FOR THE STUDY BY CALLING OR EMAILING.
排除标准
- •Out of age range (18-26 years old)
- •Not living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, Los Angeles or New York City, or currently attending college outside of the target cities.
- •Unable to read, speak, or understand English.
- •Unwillingness or inability to participate or give informed consent.
研究组 & 干预措施
Anti-smoking social marketing campaign
In prior research, a high risk subpopulation of young adults was identified in San Diego, CA: the "hipster" subculture. We developed a yearlong pilot social branding intervention to decrease smoking among this group, using social events and social leaders to promote a strong nonsmoking lifestyle. The intervention rationale is based on utilizing industry market research tools to define the target audience and directly countering tobacco industry lifestyle marketing strategies. We now propose to extend this intervention to three other cities (tailoring the intervention to a high-risk subpopulation of young adults in each city) and evaluate it in a multicenter quasi-experimental controlled trial.
干预措施: Anti-smoking social marketing campaign (Behavioral)
Control
Survey research data will be collected in control cities with the same schedule as data collection in the cities where the intervention is taking place.
结局指标
主要结局
Self-Reported Tobacco Smoking in past 30 days
时间窗: Between baseline and follow-up at 1,2, & 3 years post-baseline
The main outcome measure for this analysis will be the proportion of current smoking, defined as self-reported smoking on one or more of the past 30 days.
次要结局
未报告次要终点